Google’s Veo 3 and Veo 3 Fast: Exciting New Features and Pricing Adjustments
Google has unveiled significant enhancements to its video generation models, Veo 3 and Veo 3 Fast, alongside new pricing details aimed at making these tools more accessible for users. Both models have transitioned from the testing phase to being “stable” and fully operational within the Gemini API, paving the way for broader production applications.
Cost-Effective Video Generation
The updated pricing structure is designed to ease budgetary concerns for creators and businesses. For instance, the cost of generating video and audio content with Veo 3 has dropped from $0.75 per second to a more affordable $0.40. Even more impressive, Veo 3 Fast has seen its rate slashed from $0.40 to just $0.15 per second. These new prices are already in effect, as announced in Google’s official blog post.
New Formats and Resolutions Available
Both Veo 3 and Veo 3 Fast now accommodate the 9:16 aspect ratio, allowing users to create vertical videos tailored for social media platforms and mobile consumption. This flexibility can be easily configured by specifying the “aspectRatio”parameter to ‘9:16’ during video generation.
Initially offering 4K resolution, Veo 3’s integration with the Gemini API was limited to 720p. Thanks to recent updates, users can now generate videos in 1080p quality as well. To access this enhanced resolution, simply set the “resolution”parameter to “1080p, ”though it is currently supported only for the 16:9 aspect ratio.
Background of Veo 3
Launched earlier this year at the I/O 2025 developer conference, Veo 3 is widely recognized as a competitor to OpenAI’s Sora, initially available in 70 countries before expanding to a total of 140. This expansion demonstrates Google’s commitment to enhancing video generation across diverse global markets.
Veo 3 introduces numerous advancements over its predecessor, Veo 2, including improved creative capabilities, enhanced 4K support, realistic physics rendering, higher fidelity in video outputs, and more robust adherence to user prompts. Among its standout features is the ability to convert static images into dynamic videos, complete with synchronized audio.
Accessibility and Public Integration
A paid public preview of the Veo 3 model was initiated in July and is integrated into the Gemini API and Vertex AI. Moreover, it powers various user-friendly applications, such as creating eight-second videos in Gemini, Google Vids, and the “Photo to Video”functionality in the Google Photos app.
For further details, visit the full announcement on Neowin.
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