Google Gemini’s Struggle for Popularity
Google Gemini, despite featuring capabilities that rival those of OpenAI’s ChatGPT, has not yet achieved substantial traction among users. In a strategic move, Google is actively seeking to increase Gemini’s visibility and usage, including a plan to replace millions of existing Google Assistant installations on Android devices with the Gemini application.
New Initiative for US College Students
In a bid to broaden its user base, Google has recently unveiled a targeted marketing initiative aimed at American college students. As part of this effort, the company is offering its top-tier service, the Google One AI Premium plan—normally priced at around $20 per month—free of charge to all college students in the United States. Those who register for the plan before June 30, 2025, will enjoy complimentary access to Gemini Advanced through the spring of 2026.
Key Features of Gemini Advanced
The Gemini Advanced package includes a variety of advanced features tailored for enhanced productivity and creative tasks:
- Access to cutting-edge AI models, specifically Gemini 2.5 Pro and Gemini 2.5 Flash.
- Exclusive Gemini functionalities, including Deep Research, Gemini Live, Canvas, and video creation with Veo 2.
- NotebookLM Plus, which offers five times the Audio Overviews, notebooks, and additional resources.
- Seamless integration with Google Docs, Sheets, and Slides.
- Whisk, a creative tool from Google Labs enabling users to generate images and videos.
- 2 TB of Google Drive storage for ample project space.
Competing with ChatGPT
In a parallel move, OpenAI recently made its ChatGPT Plus subscription free for students in the U. S.for two months, granting access to enhanced features like increased file uploads, messaging limits, advanced voice capabilities, and comprehensive research tools. In response to this competitive landscape, Google aims to fortify its position by providing complimentary access to its premium AI services.
How to Sign Up
This initiative marks a significant attempt by Google to attract a key demographic—students—while challenging the prevailing dominance of ChatGPT in the AI market. Interested students can register for the Google One AI Premium plan by visiting the official Google website.
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