
Exciting Genshin Impact Pop-Up Store Coming to London
HoYoVerse has officially announced the upcoming Genshin Impact Teyvat Goods pop-up store, set to launch in London. This exclusive event will be located at 133 Bethnal Green Road, East London, opening its doors on February 20, 2025. Fans can look forward to an array of new merchandise and exciting activities, including an iridescent card raffle for those who share images on social media.
Exclusive Merchandise and Special Offers
The pop-up store will feature a variety of items dedicated to the Natlan region. HoYoVerse has teased several delightful products, providing previews of acrylic standees and stylish desk mats. A significant highlight of the event is the “lucky bag” display, which promises an element of surprise for attendees.
Gift Tiers and Rewards
Shoppers can unlock additional rewards based on their spending:
- Spend £9.90 or more to receive a postcard
- Spend over £59 to receive an additional gift (potentially a pin)
- Spend over £89 for a premium gift option, likely an acrylic standee
While the specifics of the gifts have not been fully disclosed, the images shared by HoYoVerse suggest exciting merchandise.
Location and Images
Two promotional images provide a glimpse of the store’s location and some available bonuses:


Extended Access to Genshin Impact Merchandise
For those unable to attend the London pop-up, HoYoVerse has launched an Amazon storefront, making it easier for fans worldwide to access Genshin Impact merchandise. This store regularly updates its inventory, including recent additions from the Natlan series.
Game Availability
Genshin Impact is accessible on multiple platforms, including PS4, PS5, Xbox Series X, PC, and mobile devices. The London pop-up store will be open from February 20-23, 2025, offering a unique experience for fans to immerse themselves in the Genshin universe.
For more information and updates, visit the official news source here.
Visual Merchandise Guide

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