Prior to the announcement that Microsoft was acquiring Activision Blizzard for $68.7 billion, the Call of Duty maker was in deep trouble. Instead of addressing the root cause of the problem, Activision Blizzard CEO Bobby Kotick wanted to buy some good press by buying the game’s edition.
Activision Blizzard has been criticized for poor workplace practices, sexual harassment, misconduct and more. All kinds of publications have reported on this, from video game websites (like us) to the BBC, The Wall Street Journal and others.
Speaking of this, The Wall Street Journal said that in order to fight back against this press, Bobby Kotick suggested that in order to “change the public narrative about the company”, Activision Blizzard should “make some kind of acquisition, including gaming publications such as Kotaku and PC Gamer, according to people familiar with it.”
Such behavior would be highly unethical, though not surprising. Many of the most controversial figures in the media own some of the largest news corporations in the world. Jeff Bezos, for example, owns The Washington Post, and it’s no surprise that the Washington Post is more Amazon-friendly than most .
While large company consolidation is negative in many ways, this particular situation between Microsoft and Activision Blizzard may have been a boon in disguise as Microsoft has hopefully resolved many of the problems that Activision Blizzard has.