Fans React to Kim Ji-won, the Queen of Tears, as BVLGARI’s First Korean House Ambassador

On September 23, 2024, South Korean media outlet star1 reported that Kim Ji-won has been appointed as the new ambassador for BVLGARI. As the first Korean house ambassador representing the brand’s perfumes, jewelry, and watches, Kim Ji-won has become the muse for the brand’s latest “Diva’s Dream”collection.

This collection features the brand’s iconic fan-shaped motif in its jewelry and draws inspiration from Roman mythical divas. The South Korean actress was previously spotted at BVLGARI‘s launch event for Allegra’s latest perfume on June 4, 2024, held at the Tanjong Beach Club in Sentosa, Singapore.

Fans expressed immense pride and excitement over the announcement of the 31-year-old actress as the new face of the renowned Italian luxury brand. Social media platforms were flooded with congratulatory messages, including one enthusiastic fan who wrote:

“Oh she gagged Bvlgari with her acting and aura in #QueenOfTears KIMJIWON QUEEN THINGS”

Observant fans praised her stunning images from BVLGARI, claiming she “truly deserves”the recognition.

“Congrats to Kim Jiwon for becoming Bulgari’s brand ambassador! She absolutely slays in every piece and truly deserves this role!”one fan remarked.

“We, as loyal and avid fans of Kim Jiwon, will surely support her endorsement endeavors. Thank you for choosing KJ as your brand ambassador..”another fan said.

“She absolutely DEVOURED. My humble QUEEN,”another fan added.

Some fans humorously noted that the actress, known for her introverted nature and preference for staying at home, would now need to socialize more frequently.

“With a face like that, she deserves all the brands. Skskk can’t believe she will now be forced to leave her house and attend gala dinners, etc.”one fan joked.

“So proud of Kim Jiwon! She truly deserves to be Bulgari’s ambassador and is slaying every moment with her charm and sophistication!”another fan praised her.

“Congrats to Kim Jiwon for being the face of Bulgari! She deserves it 100% and is absolutely slaying every look with such elegance!”one other fan exclaimed.

Kim Ji-won’s Rise to Fame with Her Netflix Hit K-Drama, Queen of Tears

Queen of Tears revolves around themes of marital strife and second-chance romance. The plot follows the character Baek Hyun-woo (played by Kim Soo-hyun), a legal director at Queens Group, and heiress Hong Hae-in (Kim Ji-won), CEO of the Queens department store, who find themselves in a loveless marriage. Hyun-woo feels marginalized by his overbearing in-laws and has minimal interaction with his emotionally detached wife.

The couple gets a second chance at love after Hae-in discovers she has only three months to live. Despite Hyun-woo’s desire to divorce Hae-in and leave the Queens Group, the news of her terminal illness rekindles his feelings for her. The show aired from March 9 to April 28, 2024.

Reportedly, Queen of Tears dominated non-English TV romantic comedies, achieving the highest viewership ratings during its broadcast period. The series garnered over 600 million viewing hours and concluded with the highest-rated finale on tvN, achieving an average rating of 24.9 percent.

In related news, Kim Ji-won held her inaugural Asia fan meet tour, titled BE MY ONE, which began in Seoul on June 22, 2024, and wrapped up in Jakarta on August 31, 2024.

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