On October 17, 2024, Jin from BTS was officially announced as the global ambassador for Alo Yoga, a well-known American brand specializing in premium athletic wear. This exciting news was unveiled on the brand’s Instagram page, presenting him as their “newest global ambassador,”alongside stunning images of Jin wearing two different Alo Yoga outfits.
In one of the visuals, he showcased a gray Make Waves Hoodie paired with matching sweatpants; in another, he appeared in stylish black Northstar Cargo pants complemented by a Double Take short-sleeve shirt. This partnership adds to Jin’s impressive repertoire of high-profile endorsements, which includes prominent names like Gucci, FRED, and Laneige, as well as his role as a tourism ambassador for Visit Seoul.
Upon the release of these images across social media, the fandom erupted with enthusiasm. A user on X, @shinykkyu, expressed their excitement, saying:
“WAIT ANOTHER ONE?!? WeXHS OMGGG HE REALLY BE GETTING THEM ALL THEY ALL WAITED SO EAGERLY FOR HIS RETURN!! KING!! AND HE LOOKS SOO GOOD AND COOL AND ALSO SO YOUNG LIKE AGING BACKWARDS.”
Many other fans quickly took to social media to congratulate Jin, praising his successful collaborations with various brands. They celebrated his new venture, noting how he continues to bolster his presence in both the fashion and lifestyle sectors.
“Wowwwww #JIN is booked left and right. The Global Ambassador,”a fellow fan remarked.
“Face card never declines indeed,”wrote another user on X.
“girl he’s booked and busy DAMN,”stated another.
“THE FACE OF EMPLOYMENT,”commented one fan.
Moreover, the announcement sparked a wave of excitement among fans, many commending his youthful looks and humorously suggesting he might be aging in reverse.
“he literally looks like he’s back in the hyyh era. he has not aged,”another user said on X.
“How is being this fine even legal? Let me speak to his parents,”mockingly added a fan.
Additional Details on BTS Jin’s Collaboration with Alo Yoga
On the same day, Alo Yoga posted photos of Jin on their Instagram account to officially announce this collaboration, captioning it:
“introducing our newest global ambassador: worldwide handsome #jin.”
In an interview with Women’s Wear Daily (WWD), Jin expressed how his affinity for comfort, fashion, and versatility perfectly aligns with the brand’s mission. He noted that his favorite pieces not only provide comfort but also demonstrate his commitment to mindfulness and well-being, which he values deeply. Jin elaborated:
“This partnership with Alo means a lot to me because it aligns with values I personally hold close. Alo isn’t just about clothing; it’s about embracing a lifestyle centered on well-being, mindfulness, and balance.”
Meanwhile, Summer Nacewicz, Alo Yoga’s Vice President of Marketing, shared her enthusiasm for the collaboration, emphasizing that Jin personifies the brand’s principles of mindfulness, movement, and recovery, which can motivate his vast global audience.
The partnership is set to officially launch with a comprehensive campaign in early 2025, coinciding with the inauguration of Alo Yoga’s first flagship store in South Korea. Located in the upscale Dosan Park in Seoul, this six-story, 6,000-square-foot space promises a luxurious shopping experience complete with a rooftop terrace and a tranquil sunken garden.
In addition, Jin from BTS, who completed his military service in June, is gearing up to release his debut solo album titled “Happy”on November 15, 2024.
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