On October 30, 2024, at 1:00 PM (KST), BABYMONSTER unveiled the official music video for their new track, CLIK CLAK. This song serves as the lead single from their highly anticipated debut full-length album, DRIP, which was also launched on the same day.
DRIP features two lead singles: CLIK CLAK and DRIP. The music video for CLIK CLAK was directed by Yang Hyun-Suk, the executive producer and founder of YG Entertainment. Notably, BABYMONSTER becomes the very first K-pop group to debut their full-length album just seven months after their initial launch.
For those unfamiliar, this girl group made their entrance into the music scene on April 1, 2024, with their first EP, Batter Up. The group captivated viewers with a striking monochrome MV, showcasing each of the members—Ruka, Pharita, Asa, Ahyeon, Haram, Rora, and Chiquita—and their distinctive styles.
Fans were enthusiastic about how the song emphasized fast-paced rap and highlighted the impressive rapping abilities of every member. One supporter remarked on X:
“Babymonster started off so hard, letting y’all know who really running 5th gen, THEY’RE TAKING IT!”
Listeners praised the track for its cool beat and lyrical composition, dubbing it the “Song of the Year”(SOTY).
“I might get canceled for this but ‘CLIK CLAK’ by BABYMONSTER sounds like it’s been copied from somewhere? idk the beat, the lyrics, it all sounds familiar. Just can’t pinpoint exactly where I’ve heard it? wait, I figured it out, it sounds like the SOTY,”one fan wrote.
“No matter what others say, BABYMONSTER are complete performers & no one can deny it. We love Baemon!”another fan added.
“The last thing I expected is the outro to sound like this! It’s so good and fun, and I’m assuming we’ll finally get the dance break we wanted for so long!!”one additional fan expressed.
Since CLIK CLAK serves as the outro of their album, many fans have shared their admiration for its captivating ending.
“At this point, I feel like babymonster competes with themselves in terms of outros CAUSE WDYM THIS GROUP HAS THE BEST OUTROS IN KPOP TO DATE?!”one fan commented.
“The beat, instrumental, the delivery, black and white visuals, the yg vibes are incredible. babymonster never fails,”another fan praised.
“The entire MV in monochrome solely shines due to the girls’ charisma and style!!! BABYMONSTER IS TAKING IT,”another fan added.
Learn More About YG Entertainment’s Emerging Girl Group, BABYMONSTER
BABYMONSTER features a remarkable lineup of members from South Korea, Japan, and Thailand, blending diverse cultural backgrounds and musical influences that resonate universally with fans.
The members – Ruka, Pharita, Asa, Ahyeon, Haram, Rora, and Chiquita – each contribute their unique talents and personalities, differentiating the group within a competitive industry.
This international representation aligns with YG Entertainment’s strategy to draw in a more extensive global audience, a tactic that has already seen success with other artists.
Their debut song, Batter Up, quickly captured attention on social media, garnering millions of views shortly after its release. The music video, filled with dynamic choreography and striking visuals, resonated with fans globally.
Batter Up premiered on November 27, 2023, as a pre-debut single, achieving over 22 million views on YouTube—making it the fastest milestone for a 5th generation K-pop group and female group. The MV surpassed 200 million views by January 19, 2024.
The latest album, DRIP, consists of nine tracks: CLIK CLAK, DRIP, Love Maybe, Really Like You, BILLIONAIRE, Love In My Heart, Woke Up In Tokyo, FOREVER, and a BATTER UP (Remix).
Images Credit: We.com
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