Fans Hilariously React to SEVENTEEN’s Jeonghan Endorsement Photos for &honey Japan Before Enlistment

On September 21, 2024, SEVENTEEN’s Jeonghan shared updates on his official Instagram account with exciting photos from a new endorsement collaboration with Japan’s premium haircare brand &honey. In these images, the popular idol was seen showcasing &honey’s Melty Moist Repair Shampoo and Deep Moist Hair Oil.

This K-pop superstar is scheduled to enlist in the Republic of Korea Army on September 26, 2024, making the endorsement announcement a special moment occurring just five days prior to his departure. Fans, known as CARATs, were unexpectedly touched by these visuals, which sparked a wave of lighthearted and humorous reactions across social media.

Immediately after Jeonghan’s post, fans expressed their admiration and appreciation. Many took to social media to humorously comment on the timing of the promotion, leading to a delightful mix of both playful banter and heartfelt sentiments. One user on X humorously noted:

“a shampoo and hair oil endorsement 5 days before his enlistment….. I’m sorry for laughing”

While fans are grappling with the reality of Jeonghan’s upcoming enlistment, the endorsement images provided a welcome distraction. One fan amusingly pointed out that even though Jeonghan might have to shave his hair for military service, he would undoubtedly maintain a “hair routine.”

“wdym jeonghan loves his hair and man will still have a hair routine even if he will be bald anytime soon,”a fan wrote.

“so his hair will grow faster maybe hes not gonna be totally bald tho,”another netizen added.

“My bad I laughed too cuz already our fandom is crying then they gave us this,”a comment said.

Fans acknowledged that the post was a “very Jeonghan move”just before his hiatus from the group. Some also expressed their admiration for how the 28-year-old continues to work diligently leading up to his enlistment date.

“A very jeonghan move,”an X user posted.

“Wow he is amazing. He is about to enlist and yet still got few jobs left.,”a post read.

“It’s like, ‘I’m enlisting so here’s something to put on your hair.’ I love you, Jeonghan. I love you so much.”added another CARAT.

Latest Updates on SEVENTEEN’s Jeonghan Prior to His Military Enlistment

On September 12, SEVENTEEN’s agency PLEDIS Entertainment confirmed Jeonghan’s enlistment date as September 26 via an official statement on Weverse. While this news has left CARATs feeling somber, the idol remains booked and busy in the days leading up to his service.

On September 19, Harper’s Bazaar Korea featured a new pictorial with Jeonghan promoting Acqua di Parma’s new fragrance, Luce di Rosa. His ambassadorship with the luxury Italian perfume brand was first announced on June 3 earlier this year.

During his interview with Harper’s Bazaar Korea, Jeonghan took a moment to reflect on his successful career with SEVENTEEN and expressed gratitude towards the group’s dedicated fanbase.

“Jeonghan said, ‘When I was younger, I often wondered, ‘Can SEVENTEEN be loved for a long time?’ But now, we’ve already been artists for 10 years. I’m most thankful. I will keep that feeling in my heart and become a Jeonghan who works even harder.’”(via X/jihanhour)

On September 20, Jeonghan made his final public appearance before his hiatus at a party hosted by the eyewear brand Speculum at the Shilla Hotel’s Yeongbin Hall in Jangchung-dong, Seoul. He and fellow bandmate THE8 were appointed as brand ambassadors for the eyewear label on August 10.

Jeonghan also reached out to his fans through a Weverse live stream on September 22, asking CARATs to stay healthy and expressing his hope to reunite in two years. The livestream quickly gained popularity, amassing over one million views and 15 million hearts.

SEVENTEEN is gearing up to release their 12th mini-album, SPILL THE FEELS, on October 14 at 6 PM KST, with pre-orders beginning on September 13. The album will be available in three different versions.

The MAESTRO artists are also planning their fourth world tour, SEVENTEEN RIGHT HERE, with performances scheduled in Korea, Japan, the US, and beyond. The tour will kick off in Goyang, South Korea, on October 12 and 13, 2024.

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