Fans Excited as BLACKPINK’s Jennie Teases New Song ‘Mantra’ in Comeback Snippet, Promising to Dismiss Critics

On October 1, 2024, BLACKPINK’s Jennie teased her highly anticipated single, Mantra, which is set to drop on October 11. The teaser features the K-pop star sporting a light pink hairstyle and playfully biting a cherry during an 18-second clip, accompanied by a tantalizing sample of the song in the background. In her caption, she confirmed the release date with “10/11.”

Prior to this, on September 27, Jennie hinted at the release of her upcoming solo album via an Instagram post. The image displayed “1011”in white on the floor, with Jennie gazing at the camera beside it. Fans quickly speculated that her album would be released on October 11, which also happens to coincide with International Girls’ Day, further boosting her popularity.

On September 29, 2024, she followed up with the first concept teaser for her new single. The video highlighted the phrase “Pretty Girl Mantra”alongside messages like “pretty girls have no drama,””pretty girls sleep,”and “pretty girls have fun.”This led fans to believe that her upcoming album is centered around women and their various life choices.

The recent snippet featuring a sample from Mantra has left fans speculating that Jennie might take aim at her “haters.”The lyrics of the song emphasize girls’ desires to celebrate life and enjoy themselves without being subjected to harsh criticism. One fan remarked:

“Jennie is so gonna diss all her haters in this comeback”

Supporters of the idol noted that she kickstarted the promotions with the phrase “calling all the pretty girls,”promoting a message of carefree confidence. Fans also discussed how the song serves as her response to the criticism she faces for enjoying time with friends.

“Jennie is so smart because wdym she started the promo with ‘calling all the pretty girls’ to ‘pretty girls’ mantra’ to a song titled mantra about being unbothered, carefree, and bold,”one fan wrote.

“This is the same reaction that I have whenever she gets hated for partying with her friends, twerking, or feeling herself. Like, it’s really not THAT deep,”another fan added.

“Jennie, you don’t know how long I waited for your song, babe. I can’t wait to listen to your song, October 11, come quickly,”a fan expressed.

Many others posited that the song might represent a “cultural reset.”

“Mantra isn’t just a song, it’s a cultural reset, it’s the oxygen you breathe, it’s a lifestyle, a reason to breathe, an escape from this cruel world filled with thieves. It’s art, the first gift you open on Christmas, a hug from a loved one, everything you’ve ever wanted!”one fan stated.

“It’s kinda wild how clear it’s become that YG was holding BP back and they still managed to become the biggest girl group of all time,”another fan said.

“SO ADDICTED TO THIS MANTRA OF YOU JENNIE. I CAN’T WAIT ANYMORE. ILY,”another fan commented.

BLACKPINK’s Jennie Signs Partnership with Columbia Records and Confirms Album Release

On September 9, Jennie Kim officially signed a partnership deal with Columbia Records, a prominent American record label. This collaboration will enhance her global solo activities under her company, ODDATELIER (OA), which she established in December 2023. She shared the announcement on OA’s official account with a simple yet meaningful caption:

“We are family”

For those unfamiliar, Columbia Records is home to renowned artists including Beyoncé, Adele, Miley Cyrus, and many others, making it a significant step for Jennie’s solo career.

In another notable event, Jennie made her runway debut at Jacquemas’ 15th-anniversary fashion show in Capri, Italy, on June 10, 2024.

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