Fans Criticize SM Entertainment for “Most Diabolical Whitewashing” in Haechan’s Teaser Overexposure for NCT DREAM’s DREAMSCAPE

On October 30, 2023, NCT DREAM unveiled teaser images for their upcoming album, titled DREAMSCAPE, featuring member Haechan alongside others. While the anticipation among fans was palpable, reactions quickly shifted from excitement to disappointment as they noted controversial edits made to Haechan’s pictures.

Many fans expressed concern over the editing choices that lightened his skin tone, feeling this altered representation was disrespectful to Haechan’s natural complexion. Recognized for his tanner skin, the K-pop idol’s fanbase was vocal in criticizing SM Entertainment for what they labeled as whitewashing.

Community Reactions to the Teaser Images

The backlash on social media was immediate, with fans articulating their discontent regarding the editing practices. Here are several notable reactions:

One user lamented, “This whitewashing is some of the most diabolical I’ve seen in a long time; it’s absurdly bad.“

A Twitter user voiced, “Stop whitewashing idols and overexposing photos.“

Another commenter noted, “Dream is seen as perpetually childish, which is why they always look like ghosts…“

A different netizen remarked, “I hate when they edit him like this in teasers. Let his skin show through.“

These sentiments were echoed widely, reflecting concerns about representation and authenticity in K-pop:

“Freckles are adorable, but why does he look whiter than a sheet of paper?“—a fan shared.

“Why does Haechan look whiter than me, and I’m as pale as a wall? Where did his tan skin go?“—other users questioned.

“PLEASE STOP WHITEWASHING HIM! Haechan is not and has never been pale. Are you all okay?“—another expressed frustration.

“This is crazy!“—a netizen summed up the incredulity.

About Haechan and NCT DREAM’s Upcoming Album

Haechan, whose real name is Lee Dong-hyuck, is a prominent South Korean singer renowned for his work with NCT, having debuted in 2016. He is a key member of two fixed sub-units: NCT 127 and NCT DREAM, and also participates in NCT U, which showcases flexible group formations for specific singles. Notably, he launched a successful solo endeavor with his single Good Person in 2022.

In anticipation of their upcoming release, NCT DREAM, a seven-member group that debuted in 2016, is gearing up for the launch of their fourth studio album, DREAMSCAPE. This highly anticipated album is set to drop on November 11, 2024, at 6 PM KST and marks the return of Renjun after a hiatus.

Additionally, fans can enjoy the group’s documentary titled NCT DREAM THE MOVIE: In A DREAM, which chronicles their recent world tour, THE DREAM SHOW2: In A DREAM, along with other highlights from their journey.

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