Record-Breaking Success: Rosé and Bruno Mars’ ‘APT.’ Reaches 300 Million Views

BLACKPINK’s Rosé and Bruno Mars made headlines with their collaborative track, ‘APT.’, which has now become the fastest music video to achieve 300 million views on YouTube. This remarkable milestone also places it as the sixth fastest music video in YouTube history to reach this view count.

Celebrations Among Fans

The achievement has sparked celebrations among fans worldwide, who took to social media to express their excitement and pride. One fan enthusiastically tweeted:

“Genuinely so happy for Rosie, she deserves all of this and so much more 😭❤️”

Another fan remarked on the significance of breaking records in 2024:

“Oh my god??? Breaking YouTube records in 2024 is crazy, and she even tied with BLACKPINK’s record?? Rosé don’t end your group like that”said one fan.

Additional posts from fans highlight Rosé’s impressive achievement amidst a challenging streaming landscape:

“in the big year of 2024 where YouTube is not as mainstream for music as it was. she is breaking a new record. i am so proud of you big rosie!”wrote another fan.

“HAPPY 300M @numberoneHQ @BrunoMars Deserved!! 🥺🤧 SO PROUD OF U MOTHER 💗🙌🥳 #ROSÉ_BRUNO_APT #ROSÉ”a netizen posted.

“APT. just hit 300 million views on YouTube and it’s the 6th fastest music video to ever achieve this! This is crazy, I’m so proud of Rosé”expressed a user.

Critical Acclaim for the Dynamic Duo

Fans of both artists have heralded Rosé and Bruno Mars as “the pop duo of the year,”celebrating their unique chemistry in ‘APT.’:

“2026 GRAMMYs Best Pop Duo nominee in the making”a user proclaimed.

“Amazing achievement! ROSÉ and Bruno Mars are an unstoppable duo! 🎉 #APT #300Million”noted another netizen.

“This is such an achievement because streaming activities have really slowed down this year. Congrats to Rosé.”added this individual on X.

‘APT.’ – A Milestone in Music

On November 9, 2024, ‘APT.’ eclipsed the remarkable milestone of 300 million views. Its release on October 18, 2024, facilitated this achievement in a mere 22 days, 6 hours, and 30 minutes, making it the fastest music video of 2024 across all genres.

This collaboration has shattered records among K-pop soloists on YouTube, breaking PSY’s long-standing record set by ‘Gentleman,’ which took 25 days to reach 300 million views.

Watch the ‘APT.’ music video here.

Musical Composition and Chart Performance

‘APT.’ serves as the lead single from Rosé’s debut album, ‘Rosie,’ and encapsulates a fusion of pop, pop-punk, pop-rock, indie rock, and electropop elements. Crafted by an array of talented composers, including both artists, it reflects a contemporary sound.

Notably, the track’s chorus is inspired by a South Korean drinking game, built around the word “apateu”(Korean: 아파트; meaning “apartment”), adding a catchy rhythmic flair to the song.

Globally, ‘APT.’ achieved tremendous success by topping the Billboard Global 200 and Global Excl. US charts for two consecutive weeks, registering as both artists’ second number one on these charts.

In South Korea, it achieved a “perfect all-kill” status, claiming the top spot on the Circle Digital Chart—an exceptional first for both Rosé and Bruno Mars.

‘APT.’ garnered number-one chart positions in various regions, including New Zealand, Australia, Hong Kong, India, Indonesia, Malaysia, the MENA region, the Philippines, Singapore, South Korea, and Taiwan. Furthermore, it broke into the top 10 of the US Billboard Hot 100 and the UK Singles Chart, marking Rosé’s milestone as the first K-pop female soloist to achieve this.

Upcoming Album Release

Rosé’s debut album, ‘Rosie’, is scheduled for release on December 6, 2024. This highly anticipated album features 12 tracks, with Rosé actively contributing as a co-writer. She describes the album as “a burst of honesty,”promising an authentic emotional exploration.

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