Fans Celebrate Jin’s Historic Role as First Male Global Ambassador for LANEIGE Cream Skin Campaign

On October 1, 2024, LANEIGE proudly announced BTS’ Kim Seokjin as their inaugural male global ambassador. The renowned South Korean beauty brand shared a video on its official X account, unveiling the Grammy-nominated artist as their new brand face. He will represent LANEIGE’s popular Cream Skin 2-in-1 toner and moisturizer campaign.

According to WWD, the BTS sensation expressed his excitement about taking on the role of LANEIGE’s first male global ambassador, stating,

“I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige and eager to share what we have in store.”

Prior to the official announcement, fans had a hint about the BTS idol’s ambassadorship when LANEIGE posted a teaser image showing his back and hands. The latest news was met with immense enthusiasm, with the BTS ARMY celebrating the idol’s stunning visuals. One fan expressed on X,

“Omg he’s STUNNING!!! I can’t wait to try this. Perfect for the coming colder months!! What a JIN-IUS partnership.”

Many fans were particularly charmed by the clever wordplay of “Genius”as “JIN-IUS”presented by LANEIGE in their recent campaign.

“He’s the most perfect celebrity for Laneige! Great choice of an ambassador,”one fan wrote.

“‘jin-ius’ yeah this whole marketing campaign is chefs kiss,”another fan commented.

“Such a Jin-ius move, Laneige!”another fan added.

Several fans noted that the BTS idol exuded “main lead vibes”in the campaign images and video, suggesting he should be cast in a K-drama soon.

“He’s giving off main lead vibes now cast him in a drama quick,”one fan remarked.

“The most insane face card in the industry cause who looks like that..”another fan stated.

“He is so perfect for Laneige, his perfect skin and his bright personality just match,”one fan suggested.

More About BTS’ Jin’s Recent Brand Collaborations

The celebrated South Korean musician was discharged from military service on June 12, 2024. Soon after, he was named the first-ever global ambassador for the prestigious French luxury jewelry brand FRED in July. Subsequently, the K-pop superstar was appointed as the new global ambassador for the esteemed Italian luxury brand Gucci in August 2024.

With the latest deal with LANEIGE, the BTS idol has partnered with three high-profile brands within just three months of his military discharge. Additionally, he had the honor of carrying the Olympic Flame as one of the torchbearers during the 2024 Paris Olympics Torch Relay on July 15, 2024.

Reportedly, the BTS idol is anticipated to release his debut solo album by the end of 2024.

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