Fans Celebrate BTS’ Seokjin as LANEIGE Achieves 7-Day Bestseller Streak in the U.S., Leading to Worldwide Sell-Out

Kim Seokjin, the star of BTS, has significantly elevated the sales of LANEIGE Cream Skin within just one week. His role as the brand ambassador has catalyzed an impressive increase in global demand. On October 10, 2024, the Korean news outlet Naver honored him with the title of “God of Beauty,”acknowledging his substantial influence on the brand’s popularity and customer engagement.

The cream emerged as the top-selling skincare product in the U.S. for a full week, rapidly selling out on a global scale. Fans are expressing their delight at Jin’s remarkable effectiveness as a brand ambassador.

One fan took to X to praise Jin, stating,

“Face carrying economy.”

“THE JINIUS OF CREAM WeIN,”a fan quipped.

“His impact is INSANEEEEE!!!”exclaimed another fan.

“Sold out baby Seokjin!”shared a fan.

Many other fans commented on Jin’s ability to quickly sell out the product, with remarks including,

“Kim Seokjin’s effect worldwide,”noted one fan.

“That’s the power of Seokjin,”commented another.

“Worldwide handsome’s impacttt,”a fan wrote.

“Time to order every product from the new line,”another fan expressed.

Kim Seokjin’s Campaign Elevates LANEIGE Cream Skin to Top Sales

On September 30, 2024, Jin was appointed as the global ambassador for LANEIGE. His immense popularity has translated into remarkable sales, with products selling out rapidly after his ambassadorship was announced.

A promotional video titled “Welcome! This is BTS Jin’s Cream Skin Lab”premiered on YouTube and across social platforms on October 1. His stunning visuals, often regarded as epitomizing true beauty, garnered widespread acclaim from fans and the general public.

After the launch of the Cream Skin campaign starring Jin, LANEIGE Cream Skin achieved the number one sales position in stores and online, garnering top rankings among various demographics at Olive Young, South Korea’s leading drugstore. The product quickly vanished from physical retail locations as well.

In the United States, LANEIGE Cream Skin claimed bestseller status on the brand’s official website within a week, firmly establishing Seokjin’s reputation as the “Sold-Out King.”The product also saw extraordinary success across markets in Hong Kong, the Philippines, Singapore, and Indonesia, with immediate sellouts followed by rapid restocking. In China, a limited-edition mini photobook released alongside Jin’s campaign disappeared instantly from major e-commerce platforms like Taobao and Tmall.

Worldwide, LANEIGE’s marketing strategy showcases Jin prominently, with his Cream Skin advertisements displayed on prominent screens in venues like New York’s Times Square. His image is present in key locations globally, thrilling fans as they follow his journey in the beauty sector.

Known as the “Visual King,”Seokjin has previously demonstrated his product-selling prowess after being appointed as a global ambassador for luxury brands FRED and Gucci. With LANEIGE, he continues to maintain his status as a highly influential global ambassador, reflected in impressive sales statistics.

In related news, Jin’s fellow BTS member j-hope is set to return on October 17, 2024, marking the second member’s discharge following military service.

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