Fans Celebrate as BTS’ Jin Becomes the First Male Global Ambassador for LANEIGE

BTS member Jin has taken social media by storm following the announcement of his new role as the global ambassador for LANEIGE. On September 27, Amorepacific revealed Jin as the new face of its beauty brand, officially making him the first male global ambassador for LANEIGE.

As reported by Asia Economy, this historic announcement highlights his significant presence in the beauty industry. LANEIGE elaborated on their partnership, emphasizing the exciting campaign that Jin will lead internationally.

The brand stated:

“BTS Jin’s healthy confidence and bright energy have had a positive impact on many people around the world, and we believe these qualities align perfectly with our brand values.”

The “Moon”singer will promote LANEIGE’s best-selling product, the Cream Skin, as part of the upcoming campaign titled “Genius First Step, First Moisturization.” This campaign will showcase the cream’s remarkable attributes alongside Jin.

Jin also shared his enthusiasm about collaborating with the skincare brand, saying:

“I’m thrilled to be working with LANEIGE as part of my first beauty model activity. I will show you the great things about LANEIGE that is loved globally, so please stay tuned.”

Fans and netizens have expressed their support for the BTS vocalist across social media platforms.

“So iconic,”a fan remarked.

“Seokjin’s cherry lips have their own fandom and even Bratz official couldn’t resist commenting. This is a win for us,”a fan stated.

“With his porcelain skin and plump lips, he is perfect for LANEIGE. Congratulations to LANEIGE for recruiting our Kim Seokjin as a Global Ambassador,”another fan expressed.

Fans are visibly excited about Jin’s latest brand endorsement.

“My Jin-biased roommate just rushed to grab her LANEIGE products and sighed dreamily, saying, ‘I’m using his lip mask.’”a user commented.

“That man literally never ages! Just look at that face card,”a fan reacted.

“Ahhh Seokjin and LANEIGE! (Pretending I know this brand when it’s actually my first time hearing about it). I might just have to visit Sephora to buy something,”a fan said.

Netizens are also eager to purchase LANEIGE products featuring Jin.

“I’ve heard great reviews about that cream lotion. So skincare ARMYs, you can definitely buy this. Just be sure to check the ingredients before using,”another fan mentioned.

“I am obsessed with the cream skin line and with Kim Seokjin; this is perfect for me!”a user shared.

“First male global ambassador—oh gosh, the world is not ready to witness his handsomeness,”a fan added.

More on BTS Jin’s LANEIGE Ambassadorship

LANEIGE has been teasing their new brand ambassador on social media with various photos and videos. Fans quickly identified Jin by his distinct features. On September 27, LANEIGE officially confirmed Jin as their first male global ambassador, exhilarating fans online.

The skincare brand is preparing for its campaign titled “Genius First Step, First Moisturization,” featuring Jin as the face of the widely acclaimed Cream Skin Care Peptide Refiner, which has sold over 4.4 million units worldwide.

Fans will be able to find LANEIGE products featuring Jin in major health and beauty outlets across South Korea, including Olive Young, as well as various e-commerce platforms. According to Asia Economy, an exciting event featuring an accordion photo book with exclusive images of Jin is also set to take place as part of the promotional campaign.

In addition, Jin is not only a global ambassador for LANEIGE but also represents other prestigious brands like GUCCI and FRED and holds the title of honorary tourism ambassador for Seoul, South Korea.

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