On October 28, 2024, Calvin Klein, the renowned American luxury fashion brand, ignited excitement among fans by posting photos of the K-pop group NewJeans, who were impeccably styled from head to toe in the brand’s latest collection. This fashionable showcase was featured as part of Billboard Korea’s new segment, entitled ‘Billboard Artist.’
The most recent images depicted the five-member ensemble striking various poses against a backdrop of lush greenery. Each idol showcased contrasting expressions while modeling the distinct pieces designed by Calvin Klein, which were highlighted across their Instagram and X posts.
Almost immediately, this update took social media by storm, going viral in the blink of an eye. Excited fans couldn’t contain their admiration for the group’s striking appearance. One enthusiastic user on X tweeted:
“NewJeans with Calvin Klein omg perfection.”
Fans eagerly expressed their love for NewJeans’ latest fashion showcase, with many comments noting that the members “look absolutely stunning”and are “always at the top of their game.”
Moreover, fans hailed the group as “IT Girls”and expressed their belief that the collaboration with the iconic American brand was nothing short of “perfection.”
All About NewJeans
NewJeans, the popular South Korean girl group, was established by ADOR, a subsidiary of HYBE, and is composed of five talented members: Hanni, Danielle, Haerin, Minji, and Hyein. They made their debut on July 22, 2022, with their hit single ‘Attention.’
This debut track topped the Circle Digital Chart, and soon after, their songs ‘Hype Boy’ and ‘Cookie’ gained recognition as the longest-charting hits on the Billboard Global 200 for a female K-pop group.
These tracks were included in their first EP, titled ‘New Jeans,’ which was released on August 1, 2022, via ADOR. In January 2023, the group launched their first single album, ‘OMG,’ which achieved tremendous success.
This album included two tracks, ‘OMG’ and ‘Ditto,’ with ‘Ditto’ notably becoming the longest-reigning number-one track on the Circle Digital Chart. This single also marked NewJeans’ debut on the UK Singles Chart and the Billboard Hot 100.
The group has had significant brand endorsements, partnering with various names such as Musinsa, Lotte Wellfood, and serving as global ambassadors for Coca-Cola Zero Sugar, LG Electronics’ Gram Laptop, Calvin Klein, and Lotte’s Pepero.
Recently, member Hanni attended a session with the National Assembly’s Environment and Labor Committee in South Korea, during which she addressed issues regarding alleged bullying and harassment within HYBE’s workplace culture, emphasizing the need for protective measures for artists.
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