Overview of Shawn Layden’s Perspective on Microsoft’s Multiplatform Strategy
- Shawn Layden expresses a positive outlook on Microsoft’s multiplatform strategy for Xbox games.
- Despite his optimism, Layden warns that this approach might deter consumers from choosing the Xbox platform.
- He draws parallels between Xbox’s current strategy and Sega’s transition in the past.
Former chairman of Sony Interactive Entertainment (SIE) Worldwide Studios, Shawn Layden, has shared encouraging views about Microsoft’s initiative to extend Xbox games to various platforms. He noted that this strategy could mirror Sega’s successful transformation years ago. However, Layden also cautioned that this approach might inadvertently push customers away from the Xbox ecosystem.
Shawn Layden on Microsoft’s Multiplatform Strategy
Layden’s journey with Sony began in 1987 when he started as a communication assistant in Tokyo. He ascended to the position of chairman of SIE Worldwide Studios in 2014, succeeding Jack Tretton. During his leadership, Layden became a recognizable figure at E3 and played a pivotal role in the early development of the PlayStation 5. After his retirement from Sony in 2019, he joined Tencent Games in 2022 as a strategic advisor. Notably, SIE Worldwide Studios was rebranded as PlayStation Studios in 2020, led by Hermen Hulst, a former director at Guerrilla Games. Following a corporate restructuring plan at Sony, Hulst is set to report to Hideaki Nishino, the new CEO of Sony Interactive Entertainment, beginning April 1st.
In a recent interview on Kiwi Talkz YouTube channel, Layden discussed how Xbox’s new approach marks a significant shift from its previous strategies. He stated, “Multiplatform is a strategy, particularly in a world where the cost of development is increasing dramatically. Multiplatform means widening your addressable market.” This approach may prove beneficial if done correctly, allowing for broader audience engagement and potentially greater sales.
Nevertheless, Layden emphasized that Microsoft’s strategy is a delicate balancing act. The downside to this approach could be diminishing consumer interest in the Xbox platform itself, as gamers may prefer to play on their existing systems. Upcoming titles such as Indiana Jones and the Great Circle, Doom: The Dark Ages, and Forza Horizon 5 are slated for release on the PS5 in 2025, which further illustrates this trend.
Drawing historical context, Layden compared Microsoft’s current strategy to Sega’s shift after the Dreamcast fell short in the early 2000s, leading to Sega’s exit from the hardware market and focusing on third-party game development. Titles like Sonic Heroes and the first two Yakuza games were among those that benefited from this transition. Layden underscored that Sega’s reinvention proved advantageous.
With the rising costs associated with game development, Layden reiterated the importance of a multiplatform strategy. He observed that Microsoft’s Xbox Game Pass has been achieving remarkable revenue growth, bolstered by successful franchises like Call of Duty: Black Ops 6. The efficacy of Microsoft’s multiplatform strategy remains to be seen, but its potential impact on the gaming landscape is noteworthy.
For further insights, you can watch Layden’s full discussion here.
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