Overview of the McDonald’s x Evangelion Collaboration
- McDonald’s Japan is partnering with the iconic anime series Neon Genesis Evangelion for the first time, featuring exclusive transforming figurines.
- A special McDonald’s Evangelion Value Set will be available, with sales conducted through their mobile app via a lottery system.
- Future offerings in this collaboration are set to include themed menu items inspired by the world of Evangelion, promising a unique culinary experience.
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In the realm of anime partnerships, McDonald’s Japan has repeatedly embraced popular series; however, their first collaboration with the legendary Neon Genesis Evangelion marks a significant milestone. This fusion of two cultural icons presents an exciting development for fans of both entertainment franchises.
The collaboration kicked off with the announcement of exclusive transforming figures that will undoubtedly captivate collectors and fans alike. Initially teased through McDonald’s official X (formerly Twitter) account, the partnership was officially confirmed shortly thereafter, with a preview video showcasing the innovative concept.
McDonald’s x Evangelion Collaboration
A Union of Iconic Brands
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Since its debut in 1995, Neon Genesis Evangelion has maintained its relevance and popularity, becoming a cornerstone of anime culture. Its profound impact on Japanese society remains evident even nearly three decades later, making it a prime candidate for collaboration with a universally acknowledged entity like McDonald’s.
McDonald’s, with its globally recognized brand and the iconic “golden arches,”is synonymous with fast food culture. The potential synergy between these two overarching brands was palpable when McDonald’s hinted at the collaboration through a cryptic post featuring the kanji for “preview”in the distinctive font of Evangelion, instantly generating buzz among its followers.
The full reveal unfolded shortly after, revealing a nostalgic connection to the series with the return of the original voice cast, further igniting enthusiasm among fans. Within just one day, the announcement amassed significant engagement, with over 125,000 likes and 1,000 comments, reflecting the eagerness of the audience.
Exploring the McDonald’s x Evangelion Offerings
Transformative Figurines Like Never Before
Central to this collaboration are three one-of-a-kind transforming figurines. While Evangelion has spawned countless merchandise over the years, these figurines stand out for their innovative design, transforming from beloved McDonald’s items—namely, the Big Mac, McFrench Fry, and McShake—into iconic EVA units. Such a unique offering elevates these figurines beyond the usual collectibles.
As reported by Casey Baseel of SoraNews24, the McDonald’s Evangelion Value Set will retail for 3,900 yen (approximately US$26), consisting solely of the three transforming figures, with no food included. Makes sense, given that the figures can only be picked up at their physical locations, encouraging fans to indulge in a meal while collecting their items.
To manage the high demand, these Value Sets will be available through a lottery system exclusively via the McDonald’s Japan app from now until January 10. Winners will be notified on January 16, and the selected sets can be picked up starting January 20.
Enthusiasm doesn’t end here; this initial stage featuring the transforming figures is set to pave the way for further developments. McDonald’s has teased additional phases of the collaboration, aiming to “convey the world of Evangelion through deliciousness,”suggesting themed menu items may soon be unveiled. Given the rapid pace of this partnership, fans can look forward to more exciting news in the near future.
You can watch Neon Genesis Evangelion now on Netflix.
For further details, visit SoraNews24 and check out images and updates on the collaboration here.
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