ENHYPEN Secures No.3 Spot on Billboard 200 with DESIRE: UNLEASH
K-pop sensation ENHYPEN has reached yet another impressive landmark with the release of their sixth mini album, DESIRE: UNLEASH, which debuted at No.3 on the Billboard 200 chart, as of June 21. This significant achievement underscores the group’s robust presence in the global music scene.
A Remarkable Chart Streak
This latest release marks ENHYPEN’s fifth consecutive entry into the top 10 of the Billboard 200, reinforcing their ongoing streak of commercial success.
In its first week, DESIRE: UNLEASH accumulated approximately 95, 000 equivalent album units in the United States, driven by strong physical sales. Billboard confirmed this remarkable achievement on Sunday, acknowledging ENHYPEN’s dominance in the American music landscape.
Building an Impressive Discography
With DESIRE: UNLEASH, ENHYPEN has now made a total of eight appearances on the prestigious Billboard 200 chart. Their previous albums—MANIFESTO: DAY 1, DARK BLOOD, ORANGE BLOOD, and ROMANCE: UNTOLD—also performed admirably, with the last of these achieving a peak position at No.2.
Album Highlights and Production
The seven-member group, comprising Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki, unveiled the eight-track collection on June 5. The album features vibrant, dance-pop tracks, including contributions from Grammy-winning producer Cirkut, famed for his collaborations with Katy Perry and Lady Gaga.
Record-Breaking Sales and Global Reach
In Korea alone, global sales figures indicate that the album sold over 2.14 million copies within its first week. This exceptional performance positions DESIRE: UNLEASH as the second highest-selling K-pop album of 2025.
Success of the Lead Single
The album’s lead single, “Bad Desire (With or Without You)”, has reached the top of iTunes charts in at least 38 regions globally, including Indonesia, Thailand, and Brazil. The track also won ENHYPEN their inaugural victory on SBS’s popular music show, Inkigayo, where the members expressed heartfelt gratitude to their fanbase, ENGENE.
International Acclaim and Impact
Outside of Korea, the album also achieved remarkable success in Japan, topping various Oricon charts such as weekly combined albums, weekly albums, and weekly digital albums. Additionally, it dominated Billboard Japan’s Top Album Sales, Hot Albums, and Download Albums charts.
Group Background and Business Structure
Operating under Belift Lab—part of HYBE Labels, which was fully acquired by HYBE in 2023—ENHYPEN was formed through the reality competition show I-LAND and made their official debut in November 2020.
Upcoming World Tour
As the excitement around DESIRE: UNLEASH continues, ENHYPEN is gearing up for their highly anticipated “Walk the Line”world tour, which kicks off on August 6 at UBS Arena in Belmont Park, New York. The tour will see them performing in cities such as Chicago, Houston, and Los Angeles, concluding in Paris on September 3.
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