Drake Alleges Music Label Paid Apple to Mislead Siri into Playing Kendrick Lamar’s ‘Not Like Us,’ But It May Be Just a Siri Malfunction

Drake’s Legal Battle with UMG and Apple: A Conspiracy Unveiled?

Canadian rapper Aubrey Drake Graham, widely known as Drake, has found himself embroiled in a sensational legal dispute involving tech giant Apple and music label Universal Music Group (UMG). This controversy stems from allegations that Drake’s music was intentionally hijacked by Apple’s voice assistant, Siri. Reports suggest that UMG allegedly compensated Apple to mislead Siri into erroneously playing Kendrick Lamar’s track ‘Not Like Us’ instead of Drake’s own album, ‘Certified Lover Boy.’

The Allegations: Drifting Off Course with Siri

According to a report from Billboard, filed in a Manhattan court, Drake has accused UMG of orchestrating payments to Apple with the intent to manipulate Siri’s functionality. He claims that when users requested his album by name, the assistant wrongly directed them to Lamar’s song, a track that includes damaging references to Drake’s character. The legal documents highlight this grave concern:

“UMG … conspired with and paid currently unknown parties to use ‘bots’ to artificially inflate the spread of ‘Not Like Us’ and deceive consumers into believing the song was more popular than it was in reality. Online sources reported that when users asked Siri to play the album ‘Certified Lover Boy’ by [Drake], Siri instead played ‘Not Like Us,’ which contains the lyric ‘certified pedophile,’ an allegation against Drake.”

UMG’s Response and Implications

Drake’s attorneys noted that he had attempted to resolve the issue with UMG prior to pursuing legal action, but the label showed little willingness to address their alleged misconduct. In a concerning twist, UMG reportedly took steps to distance itself from any individuals loyal to Drake. For those interested, the complete legal filing can be viewed here. While the situation raises significant questions about the operation of Siri, it is also reflective of the ongoing rivalry between Drake and Kendrick Lamar.

Future Enhancements for Siri?

This legal controversy might spark a beneficial outcome for Apple users through potential improvements to Siri’s functionality. As anticipated, the upcoming iOS 18.3 may introduce enhanced features to Siri, leveraging advancements in Apple Intelligence. Further updates, including personal context understanding expected in iOS 18.4, could significantly reduce the likelihood of miscommunications that have marred Siri’s user experience in the past.

As developments unfold in this lawsuit, we will keep our readers informed about the latest updates and the broader implications for the music and tech industries.

News Source: Billboard

Source & Images