Sales of AirPods Max Fall Short, Prompting Speculation About Future Upgraded Version, According to Recent Report

Apple’s latest AirPods Max have transitioned to a USB-C port, replacing the Lightning connector. They also boast a few new color options; however, these changes are insufficient to persuade many consumers to upgrade. Notably, this premium over-ear headphone model still lacks the advanced H2 chip that enhances sound performance, rendering the AirPods Pro 2 a more appealing choice. Despite the limited success in sales, there are no immediate plans for an updated version, as Apple assesses that demand does not warrant the development of a new model.

AirPods Max Remain on the Market Despite Slow Sales

According to Mark Gurman of Bloomberg, who provided insights in his recent ‘Power On’ newsletter featured on AppleInsider, the AirPods Max are in an interesting predicament. Gurman points out that, although the AirPods Max are not flying off the shelves, they still possess a certain level of popularity among audiophiles seeking high-quality sound and durable design.

Conversely, the sales figures for AirPods Max indicate that Apple has no immediate urgency to invest in a new iteration. The company’s focus is clearly directed towards products with higher market demand, like the AirPods Pro 2. Priced at a much more accessible $169 on Amazon, the Pro 2 models feature the H2 chip, enhancing their Active Noise Cancellation, reducing latency, and extending their operational range.

Given the price disparity, speculation about the anticipated release of AirPods Pro 3 later this year is gaining traction. The AirPods Max, currently retailing on Amazon for around $479.99, may be out of reach for many consumers. Gurman’s newsletter did not provide a specific timeline for when new AirPods Max might debut, but it appears that an evolution in this model could be years away. In the meantime, the launch of AirPods Pro 3 is expected to introduce health-focused features and potentially utilize a newly developed chipset.

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