AMD Radeon Gaming GPUs Anticipated Price Increase This Quarter, Expected to Match NVIDIA Levels

Recent reports indicate that AMD’s partners are gearing up for another round of price increases for Radeon GPUs, expected to take effect this quarter. This move comes as a response to persistent shortages in DRAM supply, which have significantly influenced GPU pricing.

Upcoming Price Increases for AMD Radeon GPUs Due to Ongoing DRAM Shortages

According to a report from Board Channels, AMD and its associated partners are poised to implement a second price increase on Radeon GPUs, building on an earlier surge that impacted both AMD and NVIDIA products. The initial adjustments resulted in price hikes ranging from $40, depending on the memory configurations. The continuous rise in memory prices is a primary factor behind this new round of adjustments.

This anticipated price increase follows an earlier adjustment in January 2026, where AMD and its partners raised prices by approximately 5-10%.Now, they are planning to initiate a second increase during the first quarter (specifically in February and March).Retailers have already begun to adjust their inventory levels, aiming to mitigate the impact of rising costs and preserve profitability amid these challenging market conditions. For consumers, this suggests a continuation of increasing prices and the establishment of an artificial supply shortage, as distributors brace for the imminent price adjustments.

While the extent of the upcoming price increases remains unclear, analysts predict that they may mirror the incremental adjustments seen earlier, likely around 5-10%.Notably, AMD’s strategy includes aligning their GPU prices with those of NVIDIA models, which have already surged beyond their Manufacturer’s Suggested Retail Price (MSRP).This trend reflects the overall challenges facing both AMD and NVIDIA, as online retailers list prices that exceed prior benchmarks.

AMD Graphics Card Prices Expected to Rise Again in February-March

During January, most AMD brand manufacturers raised their cost prices by approximately 5-10% for most models. According to upstream manufacturers, most brands may implement a second price increase starting in February or March.

The cost price increase in January, though small, stimulated downstream distributors to stock up. According to the latest news from manufacturers, some AMD graphics card manufacturers may implement a second cost price increase starting in February or March. The extent of the increase is unclear, but the strategy is expected to be to catch up with the cost price level of comparable NVIDIA models, maintaining a price similar to corresponding NVIDIA models.

Machine Translated (via Board Channels)

Currently, it remains uncertain what final prices will average out to by the end of 2026. Given the recent trends and unstable conditions, we might see prices peak around 2027 with a potential return to normalcy by late 2027 or early 2028. The prevailing market dynamics, particularly concerning the DRAM and NAND supply crisis, make precise predictions challenging. Therefore, it’s essential to stay informed about the latest developments in the technology sector to better navigate these fluctuations.

Source & Images