The Mercedes-AMG Petronas Formula One Team has excited motorsport enthusiasts across the globe by incorporating an unreleased clip from Kendrick Lamar’s music video for “Not Like Us”into its latest promotional efforts.
On October 14, 2024, the NFR Podcast showcased a promotional video shared by the Mercedes-AMG Petronas Formula One squad. This enticing snippet showcased the team’s premier drivers, Lewis Hamilton and George Russell, suited up in their racing gear and surrounded by high-performance cars.
The powerful lyrics from Lamar’s “Not Like Us”added an impactful layer to the visual spectacle, capturing the attention of viewers everywhere.
The unexpected teaser quickly sparked heated discussions online, with fans of both Kendrick and the Formula One team celebrating this crossover, suggesting that true champions are able to recognize fellow champions—
“Champions recognize each other,”one user commented on X.
Conversely, some users on X expressed their annoyance, claiming that Kendrick Lamar tends to tease fans with compelling snippets, only to leave them waiting for the full track—
“If it’s one thing Kendrick’s gonna do, it’s tease us with an amazing snippet in a video or commercial and then never release the full song,”noted one user on X.
“This song is going triple platinum, and it hasn’t even been released yet… the next album is gonna be insane!”commented another.
“Knowing Kendrick, this jam might not see the light of day,”remarked a third.
Additionally, many users on X lauded the snippet, observing that its significance only grows over time, while others humorously noted that Lamar tends to incorporate “Not Like Us”into almost every project—
“This track just keeps living on 👀,”one user mentioned on X.
“The beat drop alongside the engine revving hits harder than I care to admit,”another user shared.
“Did you really expect them to use ‘Family Matters’ for a racing edit?”yet another user joked.
“Kendrick Lamar when he needs to balance his checkbook,”commented a different user on X.
The choice to feature Lamar’s unreleased piece has generated curiosity within the music world, as fans anticipate any announcements regarding the full release of this snippet and its accompanying music video.
However, neither the Mercedes-AMG Petronas Formula One Team nor Kendrick Lamar has made any statements regarding this promotional initiative.
Kendrick Lamar’s Not Like Us snippet fuels Mercedes F1’s promotional drive
On Monday, the Mercedes-AMG Petronas Formula One Team unveiled an exciting promotional clip showcasing their Formula One race vehicles, featuring Kendrick Lamar’s unreleased snippet from “Not Like Us.”The lyrics highlighted in the video include:
“HA HA HA HA HA HA HA HA / I AM REINCARNATED / I WAS STARGAZING / LIFE GOES ON, HONEY ALL MY BABIES (GYAH, GYAH) / WOKE UP LOOKING FOR A BROCCOLI / HOT KEY, KEEP A HORN ON ME, THAT KAMASI / IP OWNERSHIP THE BLUEPRINT IS BY ME / MISTER GET OFF I GET OFF AT MY FEET,”rapped Lamar.
When Lamar unveiled the music video for “Not Like Us,”he included a brief excerpt at the start, encompassing the lines mentioned above. This snippet has yet to be fully launched, and the rapper from Compton hasn’t publicly addressed its future.
This collaboration isn’t the first one between Kendrick Lamar and the Mercedes-AMG Petronas Formula One team. On October 15, 2024, the team’s social media shared an image of Lewis Hamilton sitting on the grass next to a large red and white flag, holding a basketball.
This pose strikingly mirrored Lamar’s own announcement when he revealed his part in the 2025 Super Bowl Halftime Show, slated for February 9, 2025, at the Caesars Superdome in New Orleans.
Kendrick Lamar’s “Not Like Us”has swiftly become one of his most eagerly anticipated tracks. Released on May 4, 2024, the song is seen as a direct rebuttal to his ongoing competition with fellow rapper Drake.
During the Spring of 2024, the two musicians exchanged diss tracks, with “Not Like Us”standing out as the song that many believe solidified Lamar’s edge in this rivalry.
This track was strategically released to counter Drake’s “Meet the Grahams,”and its music video, which premiered on July 5, 2024, quickly climbed to the top of Billboard’s Hot Rap Songs chart, setting several records in the process.
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