Overview
- The CEO of The Pokemon Company envisions the franchise reaching a remarkable 100th anniversary.
- A recent Pokemon Presents event highlighted exciting future developments for games and other media.
- The Pokemon Company is committed to innovation to maintain its success and prevent market complacency.
Tsunekazu Ishihara, the CEO of The Pokemon Company, expressed his optimistic belief that the Pokemon franchise is set to celebrate its 100th anniversary. His remarks follow the recent Pokemon Day 2025 celebrations, during which multiple announcements generated enthusiasm for the franchise’s future.
Since its inception on the Game Boy with the release of Pokemon Red and Green in Japan in 1996, Pokemon has transformed into one of the world’s most beloved media franchises. Over the years, it has expanded exponentially with nine generations of core games, numerous spin-off titles, a successful anime series, and a wide range of merchandise that delights fans young and old. The recent 29th anniversary of Pokemon has prompted the company to share its optimistic vision for the road ahead.
During a BBC interview, Ishihara highlighted the potential for the franchise to thrive for decades, stating, “If we continue focusing on our mission, Pokemon can probably continue to its 50th or 100th anniversary.” This assertion seems plausible considering the consistent success of core games and the popularity of mobile hits like Pokemon TCG Pocket and Pokemon GO. Nevertheless, Ishihara cautioned against complacency, warning that stagnation could lead to a decline in the franchise’s appeal if they fail to innovate and instead “go with the flow.”
Exciting Developments Planned for 2025
These insights come on the heels of a recent Pokemon Presents event where The Pokemon Company unveiled a slew of significant announcements. Fans were treated to updates on existing games such as Pokemon GO, Pokemon TCG Pocket, and Pokemon Unite. Additionally, new episodes of Pokemon Concierge were confirmed for Netflix, and gameplay from the much-anticipated Pokemon Legends: Z-A showcased new features and starters. A brand new game titled Pokemon Champions, which emphasizes PvP combat, was also introduced, further expanding the franchise’s offerings.
With a comprehensive roadmap set for the remainder of 2025, the future looks promising for The Pokemon Company. As long as they continue to innovate and engage their fanbase, there is a strong possibility that the franchise could persist well into its centenary. For now, Pokemon enthusiasts have much to be excited about in the upcoming months.
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