- Salesforce is the world’s largest CRM platform and maintains market dominance.
- Salesforce’s global scale means it isn’t designed to serve the unique needs of every business.
- Other CRM companies have filled the small business market gaps left by Salesforce and its market-leader cohort.
- This article is for business owners who want to consider alternatives to the Salesforce CRM.
Salesforce continues to dominate tech headlines and investment forums in 2023. The company has garnered much attention thanks to improved features and an increased stock price, but layoffs and leadership transitions are also part of the chatter surrounding the organization. Internal and external changes could pave the way for rivals like Microsoft and Oracle to claim more market share.
As our review of the Salesforce CRM makes clear, the vendor produces one of the best CRM platforms around. But that doesn’t mean businesses shouldn’t study Salesforce’s competitors. Another offering could better suit your needs, especially when you consider some of Salesforce’s downsides.