Cameron Diaz’s Netflix Comeback Film Achieves Global Success Despite Low 27% Rotten Tomatoes Rating

Cameron Diaz has made a striking return to the film industry, marking her comeback with a blockbuster hit on a major streaming platform. Diaz’s rise to stardom began in the late 1990s with the iconic film There’s Something About Mary (1998). Over the following years, she captivated audiences with standout performances in various successful films, including Being John Malkovich (1999), Charlie’s Angels (2000), Vanilla Sky (2001), The Holiday (2006), and notably, her voice role as Fiona in the beloved Shrek franchise.

After sharing the screen with Tom Cruise in Knight and Day (2010), Diaz appeared in a series of films that did not resonate with critics or audiences alike, such as Bad Teacher (2011), Sex Tape (2014), and Annie (2014). Following this period, she took a significant step back from the limelight to dedicate time to her family and motherhood. Now, Diaz is back in action in a leading role alongside Jamie Foxx, officially ending her hiatus from the silver screen.

Back in Action: A Global Streaming Sensation

Diaz’s Film Thrives Despite Unfavorable Critiques

Diaz’s latest project, Back in Action, her first film in over a decade, has achieved remarkable success on Netflix, becoming a worldwide hit. Directed by Seth Gordon, this action-comedy features Diaz and Foxx as former spies, Matt and Emily, who find themselves thrust back into the world of espionage when their true identities are revealed. Despite garnering a low 27% rating on Rotten Tomatoes amidst criticism for its lack of originality, the movie has captivated viewers globally.

Interestingly, new statistics from Netflix confirm that Back in Action was the top film on the platform worldwide from January 13 to 19, accumulating an astonishing 88.9 million hours watched and 46.8 million views, marking it as the most-watched premiere weekend since The Adam Project in 2022.

The film has captivated audiences in 85 countries, including the U.S., Brazil, Canada, Mexico, Germany, Denmark, the U.K., Ireland, Portugal, and Japan, ranking among Netflix’s top 10 titles in 93 nations—a record close to that of Extraction (2023). Notably, it has outperformed both The Secret Life of Pets films and even Knight and Day.

Implications of Back in Action’s Success

A Reflection of Netflix’s Ongoing Challenges

While critics may not be enchanted by Back in Action, audience reception seems more favorable as indicated by a more positive Popcornmeter score of 62% on Rotten Tomatoes. However, this score suggests a rather lukewarm reception overall. Despite its star-studded cast featuring Glenn Close, Andrew Scott, and Kyle Chandler, the film’s shortcomings still resonate with viewers.

This pattern is similar to other Netflix original films, such as Red Notice (2021), The Gray Man (2023), and Heart of Stone (2023), all of which, despite receiving criticism for being somewhat empty and disposable, emerged as substantial viewing successes. Back in Action also reinforces the notion that a film need not achieve critical acclaim to capture viewer interest on the platform.

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