“CÉ KNOWS” – Internet Erupts as Beyoncé Launches New Perfume Cé Lumière
Recently, the renowned singer Beyoncé unveiled her new fragrance, Cé Lumière. The star, famous for her hit “Halo”, took to her social media accounts on Thursday, October 24, 2024, to introduce her latest addition to the beauty market. According to her official website, this luxurious perfume is priced at $160 for a 50 ml (1.7 oz) bottle and is available for preorder in both the United States and Canada.
News of Beyoncé’s fragrance quickly spread, sparking reactions across the internet. One user drew a connection to J. Cole’s track “She Knows”, highlighting the popular gossip regarding the singer’s alleged connections to Diddy:
Many commentators expressed doubt about Beyoncé’s decision to prioritize this pricey fragrance over music videos for her earlier albums. Some even likened her to Rihanna, who has shifted her focus towards her successful beauty line, Fenty Beauty, opting to stay away from releasing new music for an extended period. Below are some reactions shared under @PopBase’s post on X:
“I hope she doesn’t end up like Rihanna or I’ll be devastated,”one user expressed.
“Looks like she’s embracing her business mogul phase, guess we won’t see those visuals anymore,”another remarked.
“Alright, I’ll just say it, Rihanna makes this look effortless. It feels like Beyoncé isn’t heeding the fans’ pleas for visuals. Instead, we’re getting products when we’re struggling financially, it’s beginning to feel tone-deaf,”@ingt25 noted.
In contrast, other fans praised the perfume:
“I can’t even be mad because her products are genuinely top-notch,”one fan shared.
“I bet this will be as legendary as she is,”@rk_hafeez added.
“I’m super excited for this fragrance,”another wrote.
Cé Lumière Debuts Exactly One Year After Cé Noir
Beyoncé’s Instagram announcement about the new fragrance garnered over 250,000 likes and went viral. The product description highlights that it is crafted in France and encompasses vibrant top notes of Madagascar black pepper and Italian Mandarin, heart notes of jasmine sambac absolute and rhubarb, rounded off with base notes of Indonesian patchouli and skin musk. Shipping is slated to commence in November 2024.
The name Cé Lumière translates to “light”in French, representing a thematic contrast to her previous fragrance, Cé Noir, which symbolizes “darkness”. Cé Noir featured notes of clementine and golden honey at its top, with a heart of rose absolute and jasmine sambac, and base notes of Namibian myrrh and golden amber.
The design and marketing of Cé Lumière echo the aesthetics of her latest album, Cowboy Carter. The golden bottle’s hue and a promotional video showcasing a sunrise over desert terrain align with the album’s themes. Notably, Cé Noir was linked to Beyoncé’s Renaissance album and its accompanying tour, both of which emphasized themes of dreams and night.
In a recent interview with GQ, Beyoncé explained her lack of music video releases for her last two projects:
“I felt it was crucial, at a time when visuals are everywhere, for people to focus on the music,”she expressed.
She elaborated that she wanted listeners to recognize the effort and detail invested in crafting an album.
Cé Lumière is the latest among numerous ventures Beyoncé has undertaken this year, following the launch of her whiskey brand, SirDavis, in collaboration with Moët Hennessy Louis Vuitton in August. Additionally, she reintroduced iconic 501 jeans in September through a partnership with Levi’s, coinciding with her Cowboy Carter album, which features a track titled “Levii’s Jeans”. Earlier in February, she launched her haircare line, Cécred.
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