Bungie Confirms Marathon Will Not Launch as a “Full-Priced” Game

Bungie Reveals Pricing Insights for Marathon

This past weekend, Bungie provided an exciting reveal of its new team-based extraction shooter, Marathon, showcasing gameplay details and announcing a much-anticipated release date. However, the studio left one key question unanswered: the game’s pricing structure.

Understanding the Price Point

It has been established for some time that Marathon will not be offered as a free-to-play title. Current speculation suggests a price around $40, similar to Bungie’s previous project, Concord. Following the recent showcase, media outlets that attended an exclusive in-person event have started sharing previews, lending credence to these rumors.

GameSpot’s Insights on Pricing

According to a preview by GameSpot, Bungie has classified Marathon as a “premium”release. While no exact figures were disclosed, the company clarified that it would not fall under the umbrella of “full-priced titles.”

What Does “Premium”Mean for Gamers?

This statement might seem vague, but it reaffirms earlier rumors that Marathon will not adopt the typical $70 price tag associated with most AAA games today, leaving the $40 price point as a strong contender for the final price.

Potential for a Lower Price

Interestingly, there is a possibility that the price may even dip below $40. Much depends on Sony’s strategy in the wake of Concord’s underperformance. While Concord was an entirely new franchise created by a less established studio, Marathon benefits from a nostalgic legacy and a dedicated fan base eager to explore this reboot.

The Fan Base Factor

Moreover, Bungie’s loyal fan base is likely to support Marathon, simply by virtue of it being a new title from the beloved developer. Such factors significantly reduce the likelihood of Marathon facing the same pitfalls that plagued Concord.

Pricing’s Impact on Success

Nonetheless, it’s plausible that Sony may opt to take a more cautious approach, potentially pricing Marathon lower than Concord to ensure a more accessible entry point. While pricing is only one element in the overall success or failure of the game, it undeniably plays a critical role in attracting players. Fans and newcomers alike are hoping for clarification on the pricing soon.

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