BTS’s RM Makes History as First K-Pop Artist to Deliver Keynote Speech at APEC CEO Summit

RM of BTS Makes History at APEC CEO Summit

In a groundbreaking achievement for both the K-pop genre and his career, RM, the leader of BTS, became the first K-pop artist to deliver a keynote address at the Asia-Pacific Economic Cooperation (APEC) CEO Summit. This historic event unfolded on October 29, 2023, at the Gyeongju Arts Center located in Gyeongsangbuk-do, South Korea, during the summit’s cultural session.

A Milestone Speech and Its Significance

RM took the stage between 3:05 p.m.and 3:15 p.m., addressing the theme “Cultural and Creative Industries in the APEC Region and the Soft Power of K-Culture.”His participation in this esteemed international business forum serves as a pivotal moment, not just for him personally but also for the K-pop industry on a global scale.

Highlights of RM’s Presentation

At the APEC summit, RM was introduced as “a creative powerhouse and avid art enthusiast.”This introduction underscored his well-deserved reputation for crafting impactful lyrics that draw inspiration from various forms of art. His philosophical approach to music and knack for fostering innovative collaborations made him an exceptional choice to discuss the international influence of Korean culture.

Leveraging his role as the leader of BTS—one of the most influential K-pop groups worldwide—RM elaborated on how K-culture transcends borders, uniting diverse cultures and audiences. His speech came during an APEC CEO Summit that welcomed heads of state and business leaders from 21 member economies, all focused on exploring transformative industries and trends that shape the evolving global economic landscape, under the overarching theme “Beyond, Business, Bridge.”

RM’s Broader Impact and Previous Achievements

RM’s influence extends beyond his recent keynote address; he has been a figure of international recognition in both diplomatic and cultural spheres. Notably, in 2018, he became the first Korean artist to speak at the United Nations General Assembly, where he urged youth to embrace self-love and express their voices. He returned to the UN in 2020 and 2021 to deliver further inspirational messages aimed at young people globally.

The Importance of K-Pop’s Global Recognition

The choice to feature RM as a keynote speaker at the APEC summit highlights the increasing acknowledgment of K-pop’s global soft power and its cultural significance. Notably, HYBE, the parent company of BTS’s label Big Hit Music, participated as a Diamond Sponsor—the highest sponsorship tier for the event—making it the sole entertainment company among the official sponsors. Additionally, HYBE operated a promotional booth to demonstrate its extensive global business network, emphasizing achievements by its multi-label artists and showcasing the unique culture of K-pop fandom.

Looking Ahead: BTS’s Return

Excitingly, RM is gearing up for BTS’s much-anticipated return with a new album set for release in spring 2026. This forthcoming project will mark the group’s first album in four years and their full comeback following the completion of military service by its members.

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