The dual-role advertisement featuring BTS’ Taehyung for Compose Coffee has set a new trend in Korean advertising, inspiring Byeon Woo-seok’s recent endorsement video. On October 30, 2024, Naver, a prominent Korean media outlet, reported the rising popularity of this creative advertising approach where a single actor portrays multiple roles.
This revelation followed the online emergence of Byeon Woo-seok’s latest Job Korea advertisement, which closely mirrored the innovative dual-role concept showcased by Taehyung in the Compose Coffee campaign.
In Taehyung’s advertisement, the BTS star adeptly switched between two identities: that of a barista and a composer, effectively drawing attention and promoting the brand. His performance sparked considerable discussion and interest among fans.
Industry experts discussed this trend, noting that utilizing actors in dual-role advertisements captures consumer attention uniquely by adding novelty and engagement. They emphasized, “The effectiveness increases when the dual-role concept aligns seamlessly with the brand’s intended message.”
Fans of BTS’ Taehyung quickly recognized the likeness between the two promotional campaigns. Consequently, V’s supporters flooded social media with sentiments of admiration for his impactful role in shaping contemporary advertising trends. One user expressed their thoughts on X:
“IDOL OF IDOLS. ROOKIES TEXTBOOK. THE CELEBRITY OF CELEBRITIES”
Various responses surfaced across social platforms regarding Taehyung’s influence. One fan remarked on his standard-setting prowess, while others highlighted the unparalleled nature of his impact.
“lol congratulations Taehyung for always setting the standard” – commented a fan.
“Everyone takes notes when they see taehyung” – wrote another fan.
“Both K-coffee brands have their Ambassador in dual-roles advertisements. Truly his impact is unmatched” – an admirer commented.
“Kim Taehyung is THEE Blue Chip of Advertising! He’s on everyone’s mood board” – expressed a fan.
Another admirer noted Taehyung as the ‘blueprint for success.’
“Our boy is the blueprint for success” – commented an admirer.
“Taehyung looks more experienced actor than the other guy here” – stated a fan.
“They are doing this for attention of taehyung fans for their brand. We don’t know who is behind this too. V’s advertisements they are copying” – wrote another user on X.
“His positive image, a positive outlook towards life, and the respect he has earned globally have transformed him into a true inspiration and role model. There will never be another Kim Taehyung. We love you Taehyung” – stated another admirer.
BTS’ Taehyung signed an advertising deal with Compose Coffee in December 2023
In January 2024, Compose Coffee announced Kim Taehyung, also known as V, as its new ambassador. He starred in a series of videos and promotional materials celebrating the brand’s tenth anniversary that year.
In less than a year, the franchise network expanded by 24%, increasing from 1,901 to 2,361 locations. Fans were thrilled and proud of the K-pop star’s far-reaching influence. Additionally, the brand experienced a remarkable 72% surge in sales of their Citron Tea following the advertising campaign featuring Taehyung.
As of now, BTS’ Taehyung is fulfilling mandatory military service, having enlisted in December 2023 alongside his bandmate RM, with both expected to return in June 2025.
Images Credit: We.com
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