BTS Jin’s endorsement powers the noodles brand Ottogi to 2024 Korea’s Representative Brands list

Jin, a member of BTS, caused a stir on the internet when the noodles brand Ottogi, which he endorses, was once again recognized as one of Korea’s top brands for the third year in a row since he became the brand ambassador.

The 6th edition of the 2024 Korea Representative Brand was unveiled by the BRANDSTARS Selection Committee on March 27, 2024, as they recognized the top brands in various industries in Korea.

Among the prestigious names, one in particular was the brand Ottogi, endorsed by a member of BTS and recognized as a prominent Korean food company, known for being one of the top representative brands in Korea.

One factor that further strengthens this collaboration is the fact that the idol and the brand share the same name. This unique coincidence makes Seokjin the ideal choice for endorsing Ottogi’s Jin Ramen, creating even more synergy in the partnership.

Notably, BTS is the sole K-pop group to be included on the list. For six years in a row, the ‘Brandstars’ Selection Committee has consistently recognized BTS as the top brand in the entertainment category in Korea.

BTS Jin’s Influence Leads to Ramen Brand’s Inclusion in 2024 Korea Representative Brand List

Ottogi, a well-known Korean food manufacturer, was recently acknowledged as one of the chosen Korea Representative Brands by the BRANDSTARS Selection Committee.

The success of Ottogi can be largely attributed to the presence of the Epiphany singer, whose contribution has played a crucial role in propelling Ottogi to greater success. With the singer’s popularity, Ottogi has seen a significant increase in sales and has further strengthened the brand’s reputation.

After the brands’ list was announced, the hashtag “#BEST BRAND AMBASSADOR JIN”rapidly gained popularity on social media, highlighting Jin’s considerable influence.

The Astronaut singer’s impressive visuals, impeccable reputation, and charming personality have won over a large audience both domestically and internationally. It is worth mentioning that Jin Ramen has become Ottogi’s best-selling item on their website.

The Inus Community-led campaign was highly praised and awarded the silver award in the marketing campaign promotion category at the KDigital Ad Awards ceremony.

Despite temporarily leaving for his military service, the idol’s previous collaborations with Ottogi, including starring in numerous advertisements for Jin Ramen, continue to contribute to the company’s success. Ottogi has flourished, with sales surpassing 3 trillion Won, thanks in part to the idol’s involvement.

Highlights from BRANDSTARS 2024 Korea Representative Brand event

The Korea Representative Brands are chosen from various industries and include conglomerates, medium-sized, and small businesses. These selections are made after considering integrated media and consumer evaluations.

Including a range of industries, some of the chosen brands are:

Samsung Electronics
Galaxy Z Flip5 (smartphone)
Hyundai Motor Company’s Genesis (car)
Kia’s EV6 (electric vehicle)
LG Electronics’ Whisen (air conditioner)
SSG.com (online shopping)
The Shilla Hotels & Resorts (accommodation)
Kiturami Energy (boiler)
Bacchus (energy drink)
For sale (infant clothing)
Aram Books (cultural content)
Kakao (mobile platform)
The K-pop group BTS was selected.
Sulwhasoo (K-beauty)

Beauty and skincare products:

Sulwhasoo
LG Household
The History of Whoo
Olive Young
Well-being Health Gounbal

Category of Food:

Bibigo (instant food)
Shin Ramyun (Nongshim)
Paris Baguette (bakery)
Ottogi (ketchup)
Buldak-bokkeum-myeon (spicy ramen)
Hanolle (seafood)
Baunenajoo (beef-bone soup)
Mamacook (side dish)

K-fashion refers to the fashion trends and styles popular in South Korea.

LF Hazzys (casual wear)

The provision of medical treatment and services for maintaining and improving one’s well-being.

CheongKwanJang (red ginseng)
Vote (health food)
Vycoz (eyewear)

Top tourism brand:

Jeju Island (tourist attraction)

At the moment, one of the BTS members is carrying out his military duty since December 13, 2022. He is anticipated to finish his 18-month service and return in June this year, 2024. He will be the initial member of the seven BTS members to fulfill his compulsory service.

In June 2025, the BTS members will make their highly anticipated return to the public eye after completing their service.