BTS’ Jin Secures #3 Spot on Milan Fashion Week SS25 Influencer List, Generating $7.89M EVM from One Instagram Post

BTS member Jin made a significant impact at Milan Fashion Week Spring/Summer 2025. On September 30, 2024, he was ranked #3 among the top influencers of the event, despite this being his debut appearance at a fashion show. With just one Instagram post, he achieved an impressive Earned Media Value (EMV) of $7.89 million.

This post acquired a notable 16% engagement rate, highlighting his strong influence in the fashion industry. For those unfamiliar, Earned Media Value (EMV) is a crucial metric that quantifies brand exposure through social media, blogs, and other third-party platforms. This helps brands assess the effectiveness of their marketing and public relations efforts.

The K-pop sensation, who boasts 49.2 million followers on Instagram, achieved the EMV with merely one post as part of his role as Gucci’s global ambassador during Milan Fashion Week.

Additionally, a reel shared by Gucci featuring Jin at the event has garnered over 20 million views, marking the highest engagement among celebrities representing the brand at the fashion show.

BTS’ Jin and Gucci Rank Among Top Influencers and Brands at Milan Fashion Week

Jin’s influence during Milan Fashion Week significantly elevated Gucci’s visibility, contributing to the brand’s standout presence at the event.

Here are the top 5 influencers at Milan Fashion Week SS25 based on Instagram EMV:

1. ENHYPEN (@enhypen): $10.5M from 10 posts
2. aespa’s Karina (@katarinabluu): $8.4M from 4 posts
3. BTS’ Jin (@jin): $7.89M from 1 post
4. Pia Jauncey (@piawurtzbach): $7.6M from 35 posts
5. Lyric Mariah (@phenixsoul): $5.4M from 4 posts

The top brands by Earned Media Value (EMV) during Milan Fashion Week SS25 are:

1. Prada: $47.9M EMV (+276%)
2. Gucci: $33.8M EMV (+196%)
3. Bottega Veneta: $25.4M EMV (+308%)
4. Versace: $20.9M EMV (+5%)
5. Dolce & Gabbana: $19.8M EMV (+28%)

The “Moon”singer made a memorable debut at Milan Fashion Week, marking his inaugural appearance as Gucci’s global ambassador. This follows his completion of military service in June, where he made a significant impression at the event.

Sporting a chic Gucci outfit, Jin was featured in a stylish brown jumper and trousers complemented by luxurious accessories. His presence not only captivated attendees but also resonated deeply with his fanbase, known as ARMY, whom he acknowledged with a gracious bow during the show.

At the event, Jin was seated in the front row alongside other notable celebrities, including Dakota Johnson. The two stars were spotted together and later took photos at Milan Fashion Week.

On the professional front, Jin is preparing for his upcoming solo debut album and is also engaged in creating various content for his fans, including participation in variety shows.

Source