BTS Jin, aespa Karina, Jung Hae-in, and Other Celebrities Lead Brand Reputation Rankings for September 2024

The Korean Business Research Institute has announced the monthly member brand reputation rankings for Boy Group members, with BTS’ Jin once again securing the top spot. On September 29, 2024, Kbizoom reported that the talented singer-songwriter of “Epiphany”was ranked No. 1 on the Boy Group Individual Brand Reputation list, closely followed by Cha Eun-woo and Kang Daniel.

The BTS member excelled online, trending for various keywords such as “Run, Seokjin,””Super Tuna,”and “variety show genius.”Additionally, terms like “handsome,””steadfast,”and “warm-hearted”received high scores in the link analysis.

In the realm of girl groups, aespa’s Karina claimed the top position on the Girl Group Individual Brand Reputation list for September 2024. Moreover, concerning brand reputation among actors, Jung Hae-in topped the list, fueled by his starring role in the ongoing Netflix/TvN drama, Love Next Door.

Discover More About BTS’ Jin and Jung Hae-in’s Current Drama, Love Next Door

The Grammy-nominated BTS member Kim Seok-jin was officially discharged from the military on June 12, 2024. Post-discharge, he was named the global ambassador for luxury brands including FRED in July, Gucci in August, and LANEIGE in September. Jin also made history as the first Korean musician to be selected as a torchbearer for the 2024 Paris Olympics Torch Relay.

Furthermore, he is poised to release his debut solo album by the close of 2024. He also launched his personal variety show, RUN JIN, which premieres new episodes every Tuesday on BTS’ official YouTube channel, BANGTANTV. In addition, he made a special appearance as a guest on MBC’s variety show Half-star Hotel, participating in episodes 15 and 16 in August 2024.

South Korean actor Jung Hae-in’s ongoing K-drama, Love Next Door, premiered its first episode on August 17, 2024, on Netflix and TvN. The series features Jung So-min as the female lead and tells the story of two childhood friends who, after living next to each other for three decades, find themselves falling in love.

As of September 22, 2024, Love Next Door reached its highest viewership, with episode 12 garnering over 8.27% in Seoul and 7.34% across Korea. Episodes 15 and 16 are set to be released on October 5 and 6, 2024, marking the conclusion of the drama.

In other news, on September 20, 2024, BTS’ Jin attended the Gucci Spring/Summer 2025 collection show during Milan Fashion Week. According to Lefty’s report, the BTS idol generated an impressive $7.89 million EMV, achieving a 16% engagement rate. Thanks to his global appeal, Gucci experienced a remarkable 196% increase in brand visibility.

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