BOYNEXTDOOR: Samsung Brand Ambassador Amid Apple Products Controversy Explained

The K-pop ensemble BOYNEXTDOOR has recently stirred up a significant debate after being spotted with Apple gadgets. This situation has ignited controversy as the group had previously collaborated with Samsung, leading to backlash from South Korean netizens who interpreted their visible use of Apple products as disrespectful and unprofessional, particularly concerning their prior endorsement agreement.

Critics voiced their discontent, claiming that the group’s actions reflected a casual disregard for their responsibilities to Samsung.

Conversely, a segment of fans came to the group’s defense, suggesting that BOYNEXTDOOR may not have a long-term contract with Samsung, potentially giving them the liberty to utilize other brands’ products.

The members actively endorsed Samsung items for over a year, during which the brand even expressed gratitude by sending coffee trucks to the group, recognizing their ongoing support.

As the discussion intensified, Samsung opted to publicly address the matter.

BOYNEXTDOOR Sparks National Interest in Korea

On October 11, 2024, BOYNEXTDOOR was seen at Incheon International Airport en route to Madrid, Spain. While the initial reception from fans was warm, the sight of the members using iPhones and donning Apple AirPods Max quickly reignited the ongoing controversy.

In response to inquiries about the incident, Samsung clarified that BOYNEXTDOOR are not officially linked as brand ambassadors or promotional models, indicating that no formal response was required since their association with the brand was limited to sponsorship during award events.

Despite Samsung’s clarification, many fans expressed their dissatisfaction, feeling the group should exhibit greater loyalty towards Samsung, especially in light of the strong allegiance many South Korean consumers have to the brand.

While some supporters condemned the group’s adoption of Apple products as inappropriate, others defended their choice, arguing that since they were not bound by an official contract with Samsung, they had every right to prefer whatever products they wished.

Critiques from some fans included:

On the flip side, supportive comments from fans included:

This incident has thrust BOYNEXTDOOR into the spotlight, stirring up varied opinions on whether their behavior reflects a harmless personal preference or an unfortunate lapse in professionalism.

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