Boruto: Two Blue Vortex has notably improved in quality compared to its predecessor. However, it’s facing challenges in terms of sales and popularity. The initial sales for the past three volumes have shown only slight increases over part one, suggesting a stagnant market performance. Fortunately, recent developments indicate that the manga’s publisher is committed to boosting awareness ahead of the much-anticipated time skip.
Boruto Gets the Marketing Boost It Deserves
Increased Marketing Efforts to Enhance Visibility
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In an attempt to heighten anticipation for the time skip, the introduction of sneak peeks prior to chapter releases has generated interest, yet the results remain tepid. Selling between 60, 000 to 70, 000 copies in the first week could be seen as commendable; however, for a successor of the iconic Naruto franchise, which boasts some of the highest sales numbers in manga history, this performance is far from impressive. Additionally, the absence of an anime adaptation contributes to these stagnated sales, as a well-executed anime would likely spur a significant increase in manga sales.
Recent marketing strategies have long been anticipated and are finally making headway, creating excitement among fans, particularly in Japan. Notably, the official Naruto X account generously released the first chapter for free, resulting in an impressive over a million impressions, marking a notable success in capturing attention. Furthermore, tapping into the manga’s audience on Manga Plus is a smart tactic aimed at attracting hesitant readers who might be looking for a new series to delve into.
Boruto Anime Adaptation Set to Elevate the Manga
A new anime adaptation is indeed on the horizon, although it won’t dive directly into the Two Blue Vortex arc just yet, as there is still one arc remaining from the first part that needs to be adapted. The Prophecy Arc is particularly celebrated for its gripping narrative, and despite a drop in action sequences, it retains a robust emotional engagement through dialogue. A faithful adaptation of this arc has the potential to elevate the anime’s popularity and significantly boost manga sales.
While the initial part of the Boruto anime struggled to promote the manga — often due to frequent deviations from the plot and subpar animation — there’s optimism surrounding the upcoming adaptation. With Studio Pierrot transitioning to a seasonal format, the anticipated Boruto part 2 anime is poised to draw in new readers. Exceptional animation, coupled with the talented team behind the production, promises that a revitalized Boruto anime could become a sensation within the anime community.
Source: @killertwt05.
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