Collaboration Highlights
- The anime series Blue Lock has recently entered into a partnership with Liverpool FC, featuring unique illustrations and a special promotional video displayed at Anfield.
- Previous collaborations have included Adidas, Inter Milan, and J-League, all aimed at promoting the popularity of the anime.
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The latest partnership between Blue Lock and Liverpool FC has captured the interest of soccer enthusiasts and anime fans alike. As a prominent soccer anime series, Blue Lock is leveraging strategic collaborations to connect with a broader audience.
While the manga saga continues, with 32 volumes released to date, the second season wrapped up in December 2024. Given the show’s growing popularity, the announcement of an additional season or feature film seems imminent.
This collaboration with Liverpool FC, a key global partner for Kodansha, spotlights Blue Lock characters adorned in Liverpool’s iconic home kit. Visitors to Anfield can experience a dedicated display featuring various illustrations of the anime characters alongside images of Liverpool players.
Kodansha also debuted a captivating promotional video, available here:
This is not the first time Liverpool FC has collaborated with Kodansha; a previous themed initiative took place in 2021, showcasing the ongoing relationship between the two entities.
Noteworthy Collaborations in Soccer
The Blue Lock franchise has engaged in multiple strategic partnerships to enhance its visibility within the world of soccer. In 2022, the series partnered with Adidas to design a Japan National Team jersey inspired by the anime.
More recently, in 2023, Blue Lock joined forces with Inter Milan, leading to a special edition of the first manga volume released by Panini Italia, featuring stunning character illustrations in Inter Milan’s kit.
In 2024, the series further expanded its reach through a collaboration with J-League, launching the “Project J. League”initiative to promote Blue Lock The Movie – Episode Nagi within Japan.
Future Collaboration Opportunities
As international qualifiers are scheduled to resume later this year, Banter offers numerous opportunities for the anime series to engage with soccer audiences. The potential for negotiations around collaborations related to the upcoming 2026 World Cup is particularly promising.
It stands to reason that major announcements about the anime’s future could surface in 2025, positioning a new season or film to coincide with the heightened global interest that the World Cup usually generates.
Blue Lock is currently available for streaming on Crunchyroll, with options for both subbed and dubbed viewing.
For further details, explore this source: Japan Anime News by Oricon
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