Blackpink and BTS’ Jimin Dominate July 2025 Brand Reputation Rankings in Korea

Blackpink’s Resounding Comeback

After a period of anticipation, Blackpink has made a spectacular return to the music scene, propelled by their eagerly awaited comeback single “JUMP”and the launch of their Deadline World Tour. This resurgence has escalated their brand reputation index to an impressive 8.1 million, marking an astonishing 85.6% increase from the previous month, the most significant rise among all groups in July.

Highlighted keywords associated with Blackpink’s triumph included terms such as “JUMP, ””all-kill, ””sold out, ””Jennie New York, ” and “global icons.” Their positivity score soared to 94.57%, underscoring the unwavering support they maintain from fans nearly ten years into their career.

This resurgence has led many fans and casual listeners alike to regard it as their authentic second wind, revitalizing both their fanbase and public engagement.

Jimin’s Stellar Rise to the Top Individual Idol

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On the individual front, BTS’ Jimin has once again established himself as the top idol, showcasing how time away can enhance one’s appeal.

Despite currently serving in the military, Jimin’s remarkable brand reputation index of 8.18 million reflects a more than 17% increase from the previous month. This impressive feat places him ahead of major contemporaries like G-Dragon, Rosé, Jungkook, and Jennie, who occupy the subsequent spots in the Top 5.

How is it possible for someone who isn’t actively promoting to outperform idols who are currently in the spotlight? The answer lies in his deep emotional connection with fans. Affectionately dubbed the “comfort idol, ”Jimin’s name is frequently associated with phrases like “cake fairy, ””overwhelming, ””ARMY, ” and “kind heart.” His past vlogs, heartfelt fan letters, and standout solo performances, such as “Like Crazy, ”continue to circulate on social media, ensuring his presence remains strong.

Jimin’s enduring reputation is born not only from his musical talent but also from his authenticity—elements that foster a long-lasting bond with fans, irreplaceable by promotional activities.

The Influence of Sentiment in Rankings

The insights garnered by the Korea Business Research Institute delve beyond simple mention counts; they assess the emotional tone surrounding these mentions. Jimin’s positivity rate stands at an impressive 94.05%, indicating that a vast majority of posts, articles, and videos referencing him this month reflect sentiments of admiration, nostalgia, or encouragement.

Similarly, Blackpink’s committed fanbase, known as Blinks, has ignited social media with trending hashtags such as #JUMPWithBlackpink, #RoséReturns, and #JennieInParis, consistently trending at global levels.

This fervent digital loyalty is a driving force behind the K-pop phenomenon, explaining why these artists continue to hold significant positions in the entertainment landscape, irrespective of their schedules or media engagement.

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Looking Ahead: Comebacks and Future Plans

As for Jimin, he is expected to conclude his military service by mid-2026, leading fans to eagerly speculate about his post-service endeavors. HYBE has teased potential solo projects and a global fan meet-up once he returns.

In the meantime, BTS as a full group is anticipated to return to collective activities in 2026, setting the stage for what could be an emotionally significant period for fandom as they navigate the current lull before a wave of new projects.

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