A U. S.lawmaker is advocating for significant reform in cinema programming by introducing a bill that mandates movie theaters to clearly display the exact start times of films. The domestic box office encountered challenges in 2024, marking the first year post-COVID-19 pandemic when it failed to surpass the revenue of the previous year. This decline resulted from a reduced film schedule following strikes in 2023. However, excitement is building among audiences for 2025’s lineup, which promises titles such as Superman, Saw XI, and Wicked: For Good, alongside popular novelty popcorn buckets.
Reported by People, Martin Mooney, a Democratic State Senator from New Haven, Connecticut, has initiated this change through bill number 797, submitted on January 21. Mooney’s proposal aims to ensure that theaters provide accurate listings for movie start times, either by indicating when the film itself begins or by specifying multiple start times, including those for previews. He argues that requiring audiences to sit through previews without clear timings is “an abuse of people’s time.”
Potential Impact of Mooney’s Bill on Cinema-Goers
Current Scope and Anticipated Resistance to the Proposal
While Mooney’s bill could revolutionize theater operations, its influence is likely to be confined to Connecticut due to its submission to the Connecticut General Assembly rather than Congress. If the bill is passed, it will only affect theaters within the state’s jurisdiction.
Nonetheless, the proposal could inspire similar legislative efforts in other states, potentially igniting a broader movement. Movie theaters typically showcase around 20-25 minutes of previews and advertisements, providing lucrative opportunities for advertisers, including those promoting concessions and upcoming films. Such a financial entanglement could lead to pushback from advertising interests against any legislative movement that threatens their revenue streams.
Insights on Mooney’s Screening Time Bill
The Continued Appeal of Previews in Theaters
Despite the prevalence of online trailers, the allure of experiencing previews on the big screen remains strong. Audiences appreciate the chance to view upcoming films, which enhances the excitement surrounding new releases. Watching trailers in theaters allows viewers to gauge the cinematic quality and presentation style—whether standard or in an expansive IMAX format.
Nevertheless, for more casual moviegoers, Mooney’s initiative might find favor, especially in its focus on providing precise start times. This change could represent a significant shift in the norms of movie theaters if it garners enough attention and support. The outcome of Mooney’s bill remains to be seen, but it could markedly redefine the cinema experience for audiences.
Source: People
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