“Beyonce Accused of Copying Jennifer Lopez in New Levi’s Ad Using Ashanti Vocals”

On September 30, 2024, Levi’s announced in a press release that Beyoncé will star in the brand’s new global campaign titled “Reiimagine.”The first release from this campaign is an advertisement, Chapter 1: “Launderette,” which reinterprets a classic 1985 Levi’s ad. In this nostalgic ad, the “Halo”singer is shown taking off her jeans and placing them into a washing machine with rocks to achieve a “stone wash”effect.

Beyoncé’s Levi’s ad campaign has sparked significant interest and reactions from users on X (formerly Twitter). One user pointed out that the “Countdown”singer seemingly copied a laundromat scene from Jennifer Lopez’s 1999 music video for “I’m Gonna Be Alright.”

This tweet caught the attention of many, prompting discussions about the matter. Another X user referenced past allegations against JLo regarding the possible use of Ashanti’s vocals in her 2001 hit “I’m Real,”speculating that if Queen Bey is borrowing from JLo, she might do the same:

“Next she’s gonna use Ashanti vocals and call it hers… copyonce strikes again.”

“She’s disgusting and has zero originality,”an X user commented.

“Oh Beyawnce, will you ever have an original thought?”another user mentioned.

“She imitated JLo in the beginning of her solo career. She was always called out for it. The rest of her career, she stole Janet’s choreographies and other people’s song credits,”a netizen commented.

Conversely, Beyoncé’s fans were quick to defend her against allegations of copying JLo:

“Beyoncé is inspired by the old Levi’s commercial. Worry about JLo stealing vocals and her flop music career,”an X user stated.

“One of the most common shots used across TV, film, etc.,”another user pointed out.

“OMG, JLo is the first to ever do laundry,”a netizen remarked sarcastically.

“I am honored to work with Levi’s to create quintessential American iconography”: Beyoncé comments on the brand’s latest ad campaign

In their press release on September 30, 2024, Levi’s detailed their collaboration with Beyoncé. The latest ad serves as a modern take on the brand’s 1985 advertisement, now featuring her song “Levi’s Jeans”as background music, replacing the original track “I Heard It Through the Grapevine”by Marvin Gaye.

Levi’s noted that the campaign draws inspiration from the brand’s legacy as well as the vision of the “Single Ladies”singer, labeling her one of the most influential figures in modern culture and underscoring the brand’s continued relevance at the cultural forefront.

The brand emphasized that the campaign reimagines classic Levi’s looks, influenced by Beyoncé’s approach to culture, storytelling, and art. In the press release, she expressed:

“My song ‘LEVII’S JEANS’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride. I am honored to work with Levi’s to create quintessential American iconography.”

She further elaborated:

“Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.”

In other news, Beyoncé’s recent interview with GQ for the publication’s October 2024 cover story has drawn significant attention, as she discusses genre-switching, family life, and more.

When asked about the pressure associated with her reputation, Queen Bey stated she hopes her work inspires people “to look within themselves and come to terms with their own creativity, strength, and resilience.”

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