Behind-the-Scenes Insights: IU’s Agency Reveals Challenges in Preparing for Her Seoul World Cup Stadium Encore Concert

IU wrapped up her HEREH World Tour: Encore THE WINNING on September 22, 2024, with an electrifying two-night encore at Seoul World Cup Stadium on September 21 and 22, attracting a total of 100,000 fans.

On September 23, Financial News reported that her agency, EDAM Entertainment, made a notable effort by distributing over 3,700 volume-controlled disposable bags to residences in the Sangam district.

This initiative aimed to ensure that nearby households were not disturbed by the concerts. A spokesperson from EDAM Entertainment commented:

“We distributed trash bags to about 3,700 households. It wasn’t easy to suddenly obtain trash bags for that many districts, so we had a hard time obtaining trash bags that could be used throughout Seoul.”

Additionally, the Holssi artist provided disposable binoculars to all attendees during her shows. While performing, she urged her fans to dispose of the binoculars in the designated bags placed near each section to prevent littering.

EDAM Entertainment also ensured compliance with the ground usage manual to prevent damage to the field, implementing restorative measures for the grass as well.

Details on IU’s HEREH World Tour Seoul encore concert, attendees, and setlist

The finale of her world tour on September 22 marked IU’s milestone 100th concert performance, making her the first female solo artist to reach this achievement. The tour commenced on March 2, 2024, at Seoul’s KSPO Dome, with concerts held across various countries including the United Kingdom, China, Singapore, Germany, Malaysia, the United States, Thailand, and Japan.

Notable K-pop celebrities such as BTS members Kim Taehyung and j-hope, G-DRAGON from BIGBANG, ATEEZ members Seonghwa and Jongho, LE SSERAFIM‘s Chaewon and Sakura, NCT‘s Doyoung and Johnny, TXT‘s Beomgyu, Stray Kids’ Lee Know and Seungkwan, RIIZE’s Anton and Sungchan, and many more, also graced her performances with their presence and shared clips on their Instagram accounts.

Other Korean celebrities like Lee Jong-suk, Park Si-eun (SIEUN), Kim Min-ju (Minju), musical actress Gil Ha-eun, and Kang Mi-na (MINA), among others, attended to support the LILAC artist.

The concert setlist was organized into four main parts along with two encore segments. The setlist for September 21 featured the following:

Part 1: Hypnotic

• Hols
• Clock Clock
• Ah Tel
• BIBLE
• Obliviate

Part 2: Energetic

• Celebrity
• Blueming
• LILAC
• And Stan U
• Bye Summer (Live debut, unreleased)

Part 3: Romantic

• Havana
• Meaning of You
• Through the Night
• Last Fantasy

Part 4: Ecstatic

• Shopper
• Secret
• YOU & I
• Love Wins All

Encore: Heroic

• Shh..
• Twenty-three
• Holssi (rock ver.)

And again

• Autumn Morning
• Strawberry Moon
• Unlucky
• Last Night Story

Earlier this year, IU released her comeback extended play (EP), THE WINNING, on February 20, 2024. The world tour was named after her album, which features hit tracks such as Love Wins All (featuring BTS’ Taehyung), Holssi, Shh… (feat. Special Narrative by Patti Kim, Joe Won Sun, and NewJeans’ Hyein), Shopper (featuring DPR IAN), and I Stan U.

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