Apple is set to revitalize its iPhone lineup with a bold array of color choices in its upcoming release. Historically, the tech giant has favored conservative hues, but recent insights from a well-regarded analyst indicate a shift towards more vibrant and visually striking options.
Unveiling of the iPhone 17 Lineup at the September 9 Event
Mark your calendars for September 9, as Apple is poised to launch its iPhone 17 lineup during the anticipated ‘Awe Dropping’ event. This major announcement will not only showcase the iPhone 17, iPhone 17 Air, and iPhone 17 Pro but will also introduce updates to the Apple Watch and AirPods. Notably, rumors suggest the iPhone 17 Pro will feature a striking new orange color, which appears to hold true based on recent disclosures.
Industry analyst Mark Gurman has sparked enthusiasm on social media platform X, emphasizing that the vibrant orange displayed in the interactive Apple logo may hint at the upcoming color for the iPhone 17 Pro. Meanwhile, a blue tone in the logo suggests a fresh color option for the iPhone 17 Air. This indirect confirmation strengthens the anticipation surrounding these color variations, with expectations that the blue shade will closely resemble the Sky Blue of the M4 MacBook Air.
– Orange in the Apple logo for the new Pro color- Light blue for the iPhone Air – Play on jaw dropping for the thin/light of the phone https://t.co/vwQ3o9hetq
— Mark Gurman (@markgurman) August 26, 2025
In addition to the color revelations, Gurman also notes that the term ‘Awe Dropping’ is a clever nod to the slim and lightweight design of the iPhone 17 Air. This suggests that while the iPhone 17 Pro will receive considerable attention, the standout feature may very well be the ultra-svelte iPhone 17 Air. The excitement surrounding this release indicates that Apple wants to equally highlight both the iPhone 17 Air and the Pro models.
Stay tuned for more updates as the event approaches. We encourage you to share which iPhone model you are eagerly anticipating in the comments below!
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