ATEEZ’s San Discusses Company’s Open Policy on Dating: ‘Feel Free to See Someone’

ATEEZ’s San Breaks K-Pop Dating Taboos

This week, ATEEZ member San ignited discussions within the K-pop community by disclosing that their agency permits idols to date—an aspect traditionally shunned in the industry. During a recent appearance on the Dolsing 4Men broadcast, San was posed a question regarding romantic relationships. Unlike his peers, the 26-year-old musician openly confirmed that the agency has not restricted their dating lives.

San elaborated, stating, “There is no clause in our agency contract that forbids dating. The agency tells us, ‘If you want to see someone, go ahead, but ensure it doesn’t interfere with your work, ” he said.

Challenging Conventional Norms

San’s revelation marks a significant shift from the strict dating prohibitions typically imposed by K-pop agencies. Many idols are bound by unspoken rules that discourage dating for several years post-debut, primarily aimed at nurturing a “wholesome”public persona while mitigating potential fan discontent. The harsh regulations are a common practice among major entertainment conglomerates like JYP, SM, and HYBE, affecting idols during the crucial early years of their careers.

Impact of Dating Bans on Idols

The ramifications of these stringent dating policies can be severe when idols enter into relationships. Intense public scrutiny often leads to scandals and backlash, which can hinder their careers. For instance, notable cases involving idols like Sungmin of Super Junior and HyunA highlight the potential career jeopardies stemming from dating revelations.

Crisis: Sungmin’s Marriage Controversy

Back in December 2014, Sungmin faced fierce backlash after announcing his marriage to actress Kim Sa-eun. Many fans expressed their frustration, believing he had not communicated his marital status adequately, especially since it coincided with slated group activities. The outrage intensified when Sungmin decided to alter his autograph to include his wife’s nickname.

Reflecting on the uproar years later, he admitted, “I was the first idol to get married, and I was anxious about how fans would respond. Before I had the chance to clarify things, rumors and articles began to circulate. I felt at a loss on how to address the situation, ”he said in an episode of “The Return of Superman”over a decade after the incident.

HyunA’s Break from Cube Entertainment

In a similarly tumultuous 2018 event, HyunA and her partner Dawn announced their two-year relationship after Cube Entertainment denied rumors about their dating status. This public acknowledgment led to both artists being abruptly let go from the agency under claims of “loss of trust.”The couple sadly discovered their expulsion via media reports, a particularly harsh revelation. Following this, Dawn took a hiatus from his group activities with Pentagon.