ATEEZ’s Hongjoong Sparks Controversy with New Track
Recently, ATEEZ’s member Hongjoong has found himself at the center of a storm of allegations claiming he subtly criticized HYBE Labels and its founder, Bang Si Hyuk, in his latest song “SMB.”This energetic collaboration with rapper Odetari has prompted varied reactions among fans and industry insiders alike.
KQ Entertainment Responds to the Controversy
As rumors escalated regarding the interpretation of the lyrics, KQ Entertainment issued a statement clarifying that they do not possess any official stance on the situation, as reported by TV REPORT.
Interpretation of the Lyrics
While many fans celebrated the track for its boldness, some listeners perceived particular lines as pointed criticisms aimed at the entertainment conglomerate and its founder. This speculation stems largely from a recent leak of an internal HYBE document, which reportedly contained disparaging remarks about the abilities and visuals of other idols.
One notable lyric that raised eyebrows included, “Why are you mad? / Do you think you have made it, hitman? / If you have time to observe others / Then watch your own back instead / Du-du-du, bang.”
Furthermore, lyrics addressing issues of jealousy and negativity were pointed out, stating, “A life of jealousy and envy / Blindly mocking while slandering people with insulting remarks.”
HYBE’s Reaction to Backlash
The leaked internal document has since sparked a significant discussion within South Korea’s National Assembly Culture, Sports, and Tours Committee. Following the mounting public backlash, HYBE CEO Lee Jae Sang publicly apologized to the artists and fans who were affected by the inappropriate content of the document.
Social Media Reactions from Fans
On social media platform X (formerly Twitter), fans of ATEEZ, known as ATINYs, have actively expressed their interpretations of the lyrics and their frustration with HYBE.
This is 100% about hybe and bsh, “hitman”bang is bsh’s name that he uses for writing credits https://t.co/jtCKrvr7x9 pic.twitter.com/P8KWBVxTdz
— linxskippingstonesdefender (@intohibernatio) January 16, 2025
bsh deserve for not minding his own business and ruining other groups to uplift his. pathetic loser https://t.co/VF3XUn4wkr
— look at me 🩵 (@jisiu_) January 16, 2025
As the situation develops, the intersection of artistry and industry politics continues to captivate fans and analysts alike. For further insights, check out the full article and images.
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