ASUS Unveils ROG Strix X870E-H Hatsune Miku Edition Priced at $599; 50% Premium Over Standard Model

The recent introduction of the Hatsune Miku-themed components by ASUS may not come as a surprise given the company’s reputation and the premium pricing typically associated with its products.

ASUS Unveils ROG Strix X870E-H Gaming WiFi 7 Hatsune Miku Edition on Newegg: Priced $200 Higher Than Standard Model—Shipping Kicks Off on the 19th

ASUS has set the price for its limited edition Hatsune Miku motherboard at $599, a figure that clearly reflects its “For Those Who Dare” slogan. Although special editions typically command a higher price, the steep cost for this mid-tier motherboard may raise eyebrows among consumers.

In contrast, MSI has released a special edition MLG B850 motherboard priced at only $259. Despite featuring a less advanced B850 chipset, it offers robust 17-phase VRM capabilities, high-bandwidth slots, and up-to-date connectivity options. This price comparison highlights how the ASUS Hatsune Miku edition is positioned against competing products, drifting closer to flagship pricing.

Colorful ROG Strix motherboard featuring anime design and advanced gaming components. — ROG Strix X870E-H Gaming WiFi 7 Hatsune Miku Edition

Recently showcased by ASUS, this special edition line encompasses a full spectrum of components, including a GPU, AIO cooler, PC chassis, power supply unit, and even peripherals. However, aside from the motherboard, pricing for the rest of the lineup has not yet been disclosed. The motherboard is currently available for pre-order on Newegg.

ASUS ROG STRIX X870E-H Hatsune Miku Edition motherboard is listed for preorder at $599.99 on Newegg.

ASUS ROG STRIX X870E-H GAMING WIFI7 motherboard listed for $399.99 on Newegg Select.

To provide context, the standard ROG X870E-H Gaming WiFi 7 is priced at $399, which many already consider to be on the higher end for a mid-range option. Both versions demonstrate identical specifications, featuring a 16+2+1 power phase VRM, the same memory support, and connectivity options. The only distinction is the exclusive Hatsune Miku artwork, which raises questions about the justification behind the additional $200 price tag.

The motherboard is set for an official launch on September 19. This timing may indicate that other Hatsune Miku series components could debut alongside it. Given ASUS’s reputation for premium pricing, a hike of $100 to $200 on additional components appears likely. Notably, speculation surrounds the ROG Astral GeForce RTX 5080 Hatsune Miku Edition, predicting it could be priced close to double that of the standard RTX 5080, which is currently pegged at $1799.

As such, enthusiasts might anticipate the Hatsune Miku Edition of the ROG Astral RTX 5080 to be priced near $2000. This premium positioning means that alternatives like the GeForce RTX 5090 could be within reach for the same budget, although official pricing details remain unconfirmed.

For further updates, stay tuned to our news sources and community discussions.

News Source: @momomo_us

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