The pricing for graphics processing units (GPUs) has reached unprecedented highs, particularly with the recent release of the GeForce RTX 5090, which features a Manufacturer’s Suggested Retail Price (MSRP) of $1, 999 for its Founders Edition.
ASUS RTX 5080 Noctua OC Discovered on JD for a Staggering 16, 599 Yuan—Nearly Twice the Card’s Official MSRP
Approximately two weeks ago, ASUS introduced its premium RTX 5080 Noctua OC edition, characterized by a distinctive four-slot design that integrates Noctua’s renowned NF-A12 fans. This setup is engineered to provide exceptional cooling performance without compromising on noise levels. According to ASUS, this model is touted as the quietest RTX 5080 available. However, the elevated price point raises eyebrows.
On the popular Chinese e-commerce platform JD, the ASUS GeForce RTX 5080 Noctua OC is currently listed for an astounding 16, 599 Yuan. In comparison, the reference model’s MSRP is set at 8, 299 Yuan in China, which is about US$1, 156 based on current exchange rates. The marked-up price of 16, 599 Yuan equates to roughly US$2, 313, placing it just shy of the GeForce RTX 5090, NVIDIA’s flagship Blackwell card.
In many regions, sourcing the RTX 5080 at its official MSRP remains a challenge, with current listings generally falling between $1, 200 and $1, 500. The Noctua OC edition’s pricing is notably more aligned with the GeForce RTX 5090 than with other high-end RTX 5080 variants. If the price reflects its MSRP in China, consumers worldwide should anticipate a cost nearing $2, 000 as well. At this elevated price, it approaches the cost of the top-tier RTX 5080 model, the ROG Astral GeForce RTX 5080 Dhahab CORE OC, which retails around $2, 500 to $2, 600, albeit with the addition of significant gold features worth $700.
The GeForce RTX 5080 Noctua OC stands out not for its inclusion of “real”gold but rather for its hefty and robust heatsink and advanced cooling capabilities. Interestingly, despite its premium price, the card does not boast breathtaking out-of-the-box performance metrics, offering only a modest boost clock increase of 100 MHz. While enthusiasts may pursue additional performance through overclocking, the cost differential could be difficult to justify; one could effectively acquire two standard GeForce RTX 5080 cards for the same investment without experiencing a significant performance regression. Conversely, the GeForce RTX 5090 at a similar price point promises a substantial performance improvement.
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