ASUS Sets Price at $3409 for RTX 5090 Astral, While MSI Significantly Raises Prices on RTX 50 GPUs

The recent surge in prices for NVIDIA’s RTX 5090 and RTX 5080 graphics cards has raised eyebrows among gamers and tech enthusiasts alike. This price inflation can largely be attributed to ongoing supply shortages, prompting NVIDIA’s board partners to implement significant increases over the standard retail prices.

Price Increases: ASUS and MSI Take the Lead

Multiple graphics card manufacturers, including ASUS and MSI, are charging up to 70% more than the manufacturer’s suggested retail price (MSRP) for these cutting-edge cards. This trend follows closely behind price hikes reported by various retailers, leading some to feel as if they’re being taken advantage of.

A glance at ASUS’s official website reveals that, out of all variants listed, just one RTX 5080 graphics card maintains its MSRP of $999, while most alternatives fetch substantially higher prices.

ASUS RTX 5080 editions price — Image Source: ASUS

The pricing landscape is staggering, especially for higher-end products. For example, the ASUS ROG Astral RTX 5080 OC edition is being offered at an astonishing $1, 649, while the RTX 5090 version commands an even more shocking price of $3, 079. Notably, the RTX 5090 variant is currently unavailable for purchase, despite its steep price tag.

ASUS RTX 5090 editions price — Image Source: ASUS

If you’re in the market for the RTX 5090, the most affordable listing is the TUF Gaming GeForce RTX 5090 OC edition, priced at $2, 749.99. This represents a substantial 37.5% markup compared to the Founders Edition. Higher tier models, such as the ROG Astral RTX 5090 OC, reflect price increases of approximately 53%, while the ROG Astral LC RTX 5090 has an outrageous increase of 70%, sitting at $3, 409.

Comparatively, MSI’s approach to pricing shows some restraint, yet demands are still sky-high. The lowest-priced MSI RTX 5080, the Ventus 3X edition, comes in at $1, 139, while the premium RTX 5080 16G Suprim Liquid SOC sits at $1, 499. Meanwhile, the MSI RTX 5090 Ventus 3X starts at $2, 379, escalating to $2, 789 for the RTX 5090 Suprim Liquid SOC. These increases translate to significant jumps, with the RTX 5080 priced approximately 50% higher and the RTX 5090 up by nearly 39.5%.

MSI RTX 5080 and RTX 5090 — Image Source: MSI

Given the exorbitant costs associated with these graphics cards, it may be prudent for consumers to hold off from making a purchase, even at a $100 premium. Patience may reward you with more favorable pricing in the coming weeks. Alternatively, gamers who don’t feel the pressure to buy the top-tier models might consider waiting for the upcoming RTX 5070 Ti and RTX 5070 variants as potential budget-friendly options.

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