ASUS ROG Ally X for Xbox Selling Out Worldwide

Pre-Orders for ASUS ROG Xbox Ally and Ally X Now Available

Despite the knowledge of the release date for the ASUS ROG Xbox Ally and Ally X unveiled at Gamescom last month, the excitement surrounding these devices has reached new heights. Pre-orders have now launched, and enthusiasts can finally learn that the base model of the Xbox Ally is priced at $599 USD, while the more robust Xbox Ally X commands a staggering $999 USD. Capturing attention globally, reports from Microsoft indicate that these handheld consoles are rapidly selling out.

Microsoft Celebrates Initial Pre-Order Success

In a recent post on X (previously known as Twitter), Microsoft relayed their enthusiasm for the demand:

The hype is real! ROG Xbox Ally X preorders are sold out on the Xbox Store worldwide. You can still grab yours at https://t.co/eRMel1t1yy or find a local retailer on https://t.co/MSGd97Wi6f

— Xbox (@Xbox) September 26, 2025

asus.com/store xbox.com

Understanding the Demand and Market Dynamics

It’s important to recognize that the sold-out status reflects only the first batch of pre-orders. The exact quantity of units available remains undisclosed, casting uncertainty over whether this early enthusiasm translates into sustained demand when the devices officially launch next month. However, the fervor exhibited by early adopters suggests that the pricing has not deterred initial interest. Future sales figures over the course of the upcoming year will more accurately depict the market reception of these handhelds.

The Landscape of Xbox Hardware Sales

Although these cutting-edge handheld consoles are manufactured by ASUS, the track record for Xbox-branded hardware has been less than stellar. Since their debut five years ago, the Xbox Series X/S consoles have reportedly only sold around 30 million units. Recent reports reveal that Costco—one of the largest retailers globally—has ceased selling Xbox consoles in its US and UK stores. While Costco Canada appears to still sell them, one must ponder how long that will continue amidst these trends.

The dynamic gaming market will continue to evolve, and it will be intriguing to see how the ASUS ROG Xbox Ally and Ally X adapt to the challenges ahead. Their release could mark a significant shift in portable gaming, but only time will tell.

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