On October 22, 2024, AboutMusicYt highlighted a surge in search interest for the keyword “APT.”This uptick followed the much-anticipated release of BLACKPINK’s Rosé’s collaborative single “APT.”featuring Bruno Mars.
For those who may not be aware, Rosé and Bruno Mars launched “APT.”on October 18, 2024, under the Black Label and Atlantic Records banner.
The release of their new single quickly set numerous records. The track ascended to the No. 1 spot in 60 countries on the iTunes Worldwide Chart. It also dominated the Global Spotify chart for a second consecutive day, achieving a new peak with 14.18 million streams. Furthermore, it claimed the top position on the US Spotify chart with 1.96 million streams.
Upon learning of the heightened search activity surrounding “APT.”on Google, fans flocked to X to express their admiration for Rosé’s recent release. One fan commented:
“APT. is essentially the ‘Gangnam Style’ of the 2020s.”
Many fans took to social media to shower BLACKPINK’s Rosé with praise for promoting K-culture and sharing the meaning of “apartment”in Korean.
“I thought that company had tarnished K-pop’s reputation, but thanks to artists like Rosé, my faith in authentic talent and quality music has been revived. It’s rare to see such a significant impact; the way people are embracing ‘APT.’ reminds me of ‘Gangnam Style,’”one fan responded.
“Bringing a piece of Korean culture to the forefront while topping charts worldwide is pure genius,”another fan expressed.
“Now, everyone knows how to say ‘apartment’ in Korean; she’s a genius,”a user remarked.
“Rosé has everyone—and their families—searching for a Korean word; what an icon,”another user wrote.
Additionally, some fans noted that BLACKPINK’s Rosé effectively spread a cultural phenomenon through “APT.”
“How can you not say ‘MOTHER’? Rosé is showcasing South Korean culture. This is the true essence of K in K-pop,”a fan reacted.
“So true, because all my non-K-pop friends actually searched for the meaning of ‘APT.’ because of this song lmao,”an X user added.
“I hope Rosé realizes she’s created a cultural phenomenon with ‘APT.,’”commented another.
Additional Insights on BLACKPINK’s Rosé’s ‘APT.’
Rosé’s “APT.”has marked a significant milestone as the highest-charting track for a K-pop female solo artist ever on Apple Music in the US, reaching position No. 69. Globally, she ranks as the second highest-charting K-pop soloist at No. 4. Furthermore, she holds the title for the top-performing Asian and K-pop artist across all digital platforms cumulatively.
In terms of global rankings, BLACKPINK’s Rosé and Bruno Mars have positioned themselves at No. 7 and No. 3, respectively, in the Global Digital Artist Rank. The music video for “APT.”achieved the title of the most-watched debut by a Korean solo artist on YouTube in 2024, racking up an impressive 25.24 million views in its first 24 hours. It also set a record as the fastest music video of 2024 to achieve five million likes on YouTube.
Moreover, the track topped several music charts, securing the No. 1 position on MelOn Daily, Bugs, Genie, FLO, and many others. It recorded the highest number of streams in a single day for a female artist on MelOn in 2024, surpassing 1.6 million streams, eclipsing aespa’s “Supernova.”
Rosé has also achieved the status of the most-followed K-pop artist on Spotify consistently for four consecutive days, breaking her own record with an astounding 15.38 million streams in one day.
Looking ahead, BLACKPINK’s Rosé is set to unveil her debut studio album titled “Rosie”on December 6, 2024.
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