The Rise of Smart Glasses: Meta’s Current Dominance
In the realm of smart glasses, Meta stands out as a leader, particularly with its Ray-Ban smart glasses, which offer exceptional value compared to pricier headsets currently on the market. The sleek and unobtrusive design of these smart glasses makes them an attractive option for public wear, blending functionality with style.
Apple’s Ambitious Move into Smart Glasses
Recent reports indicate that Apple is preparing to make a significant entry into the smart glasses industry. Following disappointing sales figures for its Apple Vision Pro headsets, which were once highly coveted at their launch in February 2024, Apple appears to be pivoting its strategy. Developers have reportedly lost interest in creating new apps and games for the Vision Pro, finding it less appealing as a platform for innovation.
Upcoming Launch of Apple’s Smart Glasses
A new article from Bloomberg suggests that Apple is gearing up to introduce its first smart glasses in 2026. Interestingly, the company has decided to abandon plans for an Apple Watch featuring a camera, redirecting its focus toward the development of smart glasses instead.
Potential Features of Apple’s Upcoming Smart Glasses
Insiders familiar with the project reveal that Apple’s upcoming smart glasses are designed to compete directly with Meta’s offering. Prototyping is anticipated to commence in the latter half of the current year. These glasses are expected to incorporate advanced features, including built-in cameras, microphones, speakers, and integration with Siri.
- Making and receiving phone calls
- Playing music
- Capturing photos and videos
- Providing navigation assistance
- Translating live speech
Originally referred to as “N50, ”the project has been renamed to “N401.”Previous reports indicated that Apple was also exploring AR smart glasses alongside the development of AirPods equipped with cameras. Meanwhile, Meta has already introduced its own AR glasses, Orion, which debuted in September 2024.
Challenges Ahead for Apple
Despite its ambitious plans, Apple faces significant hurdles in the AI domain. The company has struggled to deliver on its promises regarding Apple Intelligence features discussed at the WWDC 2024 event. As competitors like Google and OpenAI continue to forge ahead in the AI landscape, Apple’s challenges are becoming increasingly evident.
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