Apple’s New Year Sale in China: Discounts Up to $110 on iPhone 16 Pro and iPhone 16 Pro Max

The recent launch of the Mate 60 series by Huawei has marked a significant resurgence for the brand in China, with all models featuring the Kirin 9000S chipset flying off the shelves. This resurgence has put competitors, including Apple, on high alert. In anticipation of potential declines in iPhone shipments, Apple responded by offering substantial discounts — up to $318 on various product lines — to reinvigorate customer interest. As the market dynamics shift, Apple’s newest offerings, the iPhone 16 Pro and iPhone 16 Pro Max, have sparked a need for increased visibility and sales in the Chinese market, where reports indicate that a New Year sale is set to launch.

Details of Apple’s New Year Sale

Scheduled from January 4 to January 7, this promotional event will allow customers to acquire select Apple products at discounted prices. Specifically, the iPhone 16 Pro and iPhone 16 Pro Max will see a price reduction of 500 yuan, or approximately $68.50. According to Global Times, consumers must utilize eligible payment methods to qualify for these discounts, though specifics have not been disclosed.

With broader promotions in place, including discounts of up to 800 yuan (roughly $110) on various devices, this New Year event is crucial for Apple. Given China’s status as the world’s largest smartphone market by volume, these initiatives are strategically important to enhance sales momentum during this limited-time window. Furthermore, the upcoming integration of advanced generative AI features could strengthen Apple’s offerings, although challenges remain. To fully deploy these AI capabilities, Apple must collaborate with local powerhouses like ByteDance and Tencent.

On Thursday, #Apple China unveiled a New Year sales event set to last from Jan 4-7. During this period, customers who purchase select products using eligible payment methods can save up to 800 yuan ($110) instantly. The promotion spans almost the entire spectrum of Apple… pic.twitter.com/EcAV0WtFFd

— Global Times (@globaltimesnews) January 2, 2025

This initiative to discount the iPhone 16 Pro and iPhone 16 Pro Max could be part of a broader strategy to improve Apple’s performance ahead of its upcoming quarterly earnings report. As both new models show minimal changes compared to their predecessors, the iPhone 15 Pro and iPhone 15 Pro Max, a strategic price adjustment may effectively motivate customers to upgrade their devices.

For more updates, visit Global Times.

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