Apple’s Latest Ad Features Jane Goodall’s Voice in “Great Ideas Start On Mac” Campaign

Dr. Jane Goodall, an illustrious figure in anthropology and primatology, has left an indelible mark on the scientific community. Recently, Apple has chosen to commemorate her legacy by featuring her soothing narration in a new advertisement for the Mac.

Apple’s “Great Ideas Start On Mac”

https://www.youtube.com/watch?v=XOBE3FCyaqU

Great ideas start on Mac | Apple (https://www.youtube.com/watch?v=XOBE3FCyaqU)

The tech giant has built a reputation for positioning its Mac computers as pivotal tools for fostering creativity. This latest ad follows the same theme, showcasing how innovation begins with a simple idea.

Dr. Goodall’s voice resonates throughout the advertisement, emphasizing the concept of a “flicker on the screen.”This phrase symbolizes the potential within Apple’s Mac lineup, igniting the imagination of viewers:

“Every story you love, every invention that moves you, every idea you wished was yours, all began as nothing. Just a flicker on a screen, asking a simple question: What do you see?”

The accompanying YouTube description from Apple reinforces this message, inviting creatives to ponder the possibilities:

“From groundbreaking discoveries to award-winning films — all of it starts from nothing. Endless possibility is waiting, what will you make with it? Great ideas start on Mac.”

This campaign arrives just in time for the launch of the new M5 MacBook Pro, set to be available in stores this week.

Remembering Jane Goodall: A Monument in Primatology

For those unfamiliar, Dr. Jane Goodall passed away on October 1 at the age of 91. She was a pioneering figure in primate ethology and is often celebrated as “the world’s foremost chimpanzee expert.”

Jane Goodall was a groundbreaking scientist and leader who taught us all so much about the beauty and wonder of our world. She never stopped advocating for nature, people, and the planet we share. May she rest in peace.pic.twitter.com/CLxq9i3xWX

— Tim Cook (@tim_cook) October 1, 2025

Among many who expressed their condolences, Apple CEO Tim Cook honored Dr. Goodall, highlighting her profound influence and extensive contributions throughout her remarkable career.

From Apple’s perspective, this advertisement not only markets their new products but also serves as a heartfelt tribute to one of the most influential figures in the field of primatology.

Source & Images